White Papers

Motivating the Dynamic Shopper eBook
Motivating the Dynamic Shopper eBook
From awareness to purchase, are digital ads producing an impact? More than you may realize. Apply findings from our recent study to prime and ignite consumer action.
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Actionable Insights


2K17 Valassis Coupon Intelligence Report

2K17 Valassis Coupon Intelligence Report

Get detailed consumer insights into how print, mobile and digital coupons and discounts impact the shopping journey – before, during and after purchase.

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Creative Tips Cheat Sheet

Creative Tips Cheat Sheet

Based on decades of experience, here’s how to optimize your creative (message & design) to improve ad performance. Includes print and digital tips.

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3 Key Trends Brief

3 Key Trends Brief

Are you taking action? We’ve identified a few striking trends to help you prioritize, ignite ideas, and be more effective with your advertising.

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Holiday Marketing Cheat Sheet

Holiday Marketing Cheat Sheet

Pre-Black Friday to Cyber Monday, how will you cut through the advertising noise? Hurry, get our Marketing Cheat Sheet. Provides trends, insights and quick-turn media options.

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Top Ten Loyalty and Local Marketing Practices

Top Ten Loyalty and Local Marketing Practices

Whether you’re a large brand or a small-or medium-sized business (SMB), you risk losing customers as more people switch. To regain and retain local shoppers, try these ideas.

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Top 10 Shared Mail Creative Tips

Top 10 Shared Mail Creative Tips

Did you know that 20% of shared mail ad effectiveness is attributed to creative? Learn what works best in this illustrative guide.

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Top 10 Integrity Checklist

Top 10 Integrity Checklist

How well does your media partner protect your advertising investment – across print and digital media, coupon promotions and sweepstakes? 10-point checklist.

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2K16 Valassis Coupon Intelligence Report

2K16 Valassis Coupon Intelligence Report

If you assume digital has displaced print or that millennials, upscale shoppers and brand loyalists aren’t big coupon users, think again.

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Omni-Channel Personalization Top 5

Omni-Channel Personalization Top 5

Multi-channel consumers demand consistent personalization across media. Results prove to be higher. Learn why and how.

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10 Best Practices for Digital Ad Design

10 Best Practices for Digital Ad Design

Discover proven tips to drive clicks – as banner spend is projected to grow 10.9%. Ensure success across all screens.

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10 Best Practices for Digital Coupon Promotions

10 Best Practices for Digital Coupon Promotions

Unlike traditional coupons, Print@Home and Clip2Card coupons have their own intricacies. Read and share this guide.

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Every Door Direct Mail White Paper

Every Door Direct Mail White Paper

Personalization vs Dear Postal Customer, what you need to know to make an informed decision.

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3 Keys to Integrating Print + Digital: How Geography Unlocks the Secret to Synergy

3 Keys to Integrating Print + Digital: How Geography Unlocks the Secret to Synergy

Check out “3 Keys to Integrating Print + Digital: How Geography Unlocks the Secret to Synergy.” After all, you’ve got to activate a moving target.

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