Valassis Study Shows Dads Are Better Shoppers Than Many May Think

From Inc., June 18, 2018
Published Wednesday, Jun 20, 2018



Valassis Study Shows Dads Are Better Shoppers Than Many May Think

Father's Day has passed, and while much of the past few weeks have been focused on targeting consumers with gifts for dad, it's important to remember that dad's are consumers too. Just like other marketing demographics, the common experiences faced by dad's affect their shopping behavior in a way that marketers can use to create more engaging campaigns.

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