Marketers Be Prepared – Gen X is Planning to Spend Their Extra Cash Across Categories

By: Gary Pugh, Senior Analyst, Research, Valassis
Published Wednesday, Mar 14, 2018



Marketers Be Prepared – Gen X is Planning to Spend Their Extra Cash Across Categories

With the right messaging, marketers across categories can capture dollars from Gen X’s plans to spend the increased income they will see from recent tax law changes.

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For more information on how to activate your target consumers, click here.

Source: Kantar Retail / Shopperscape® Jan 2018