Blog: Digital


Beta Testing -- It’s Worth the Risk
Beta Testing -- It’s Worth the Risk
Do you like to try new things? When it comes to technology adoption, those who are eager to try new things and first to invest are called innovators. They are knowledgeable about the industry and technology and are willing to take chances. As with any new product launch, there is always a potential risk. But, innovators are willing to accept the occasional setback if the product doesn’t take off....
Why Best Practices Rule With Acquisition Email
Why Best Practices Rule With Acquisition Email
Email is a prevalent marketing tool, and one that is easy to use, giving marketers the ability to send messages almost instantly. But best practices must be followed to help ensure effectiveness of this medium within the consumer digital set. There are two types of email: Loyalty and Acquisition. Loyalty email, is an opt-in email list for which the consumer signs up to explicitly receive marketing...
Design Thinking for Business and Innovation
Design Thinking for Business and Innovation
Five Things all Designers do That Could Make you Better at Your Job “Design thinking” is a concept I’ve been practicing my entire life; however, I had no idea it had a name.  You see, I’m trained as a graphic designer and have worked professionally in graphics for over a decade. And, as I think about it, I’ve been drawing and creating since I could hold a crayon. So...
Facebook Messenger - Not Just for Chatting Anymore
Facebook Messenger - Not Just for Chatting Anymore
Don’t install Facebook® (FB) Messenger! That was the message being shared far and wide during the rollout of FB Messenger back in 2014. The country was divided staunchly into “downloads” and “download-nots,” with the anti-Messengers refusing to even be tempted into downloading the controversial plug-in for fears it would crash their operating system Y2K style. The nay-sayers...
Digital Marketing Predictions to Set Brands Apart
Digital Marketing Predictions to Set Brands Apart
I recently connected with our subject matter experts, Cindy Soremekun, vice president of Product, John Jenkins, senior vice president of Finance and Operations and Mike Balducci, vice president of Strategy to gather their thoughts and predications on digital trends they expect to see in the months ahead. Although there are a number of relevant trends in the space, I decided to focus on the following:...
Brief - Three Key Consumer Trends Involving Digital Media
Brief - Three Key Consumer Trends Involving Digital Media
“(S)he who hesitates is lost.” Indeed, marketers stunned by today’s rapid-fire, digital innovations can easily feel overwhelmed and fall behind. The best way forward is to put your focus on consumers. What are they actually using and when? Identify a few striking trends to help you prioritize, ignite ideas, and be more effective with your advertising. This brief will give you a head...
Leveraging Mobile Media to Drive Restaurant Traffic
Leveraging Mobile Media to Drive Restaurant Traffic
Although spending at eating and drinking establishments has surpassed spend on groceries,1 restaurant traffic is not expected to increase in 2017.2 That said, amid increasing competition, advertisers can use innovative mobile tactics to respond to the two biggest industry challenges – acquiring new customers and maximizing sales among existing customers. Let’s take a look… Acquiring...
Across the Pond... Digital Growth in the U.K. and the Impact of Brexit on Ad Spend
Across the Pond... Digital Growth in the U.K. and the Impact of Brexit on Ad Spend
Last year was defined differently by many, but to the digital advertising world, 2016 was a year of accelerated success. There’s no denying that the growth of digital media, including display, mobile, video, social and content/native advertising, has remained omnipresent in the United States — but can that be said internationally? Taking a particular interest in our friends across the...
Digital Video – Marketers Can Unlock the Power of Storytelling
Digital Video – Marketers Can Unlock the Power of Storytelling
Who doesn't love a good story? Stories created in books or movies can take you to places you never thought possible. A core element of a good story is its ability to connect to its audience and engage them. Marketers create mini-stories (content and campaigns) all the time. But, consumers can only digest or attend to a fraction of the marketing content that is created. So how can marketers create...
Whether in the US or in the UK - Content Influences Consumer Device Use
Whether in the US or in the UK - Content Influences Consumer Device Use
A recent survey from across the pond got my attention, as it has applicability for marketers on nearly every continent who manage campaigns to reach the growing majority of multi-device users. Where smartphones are in nearly every hand, laptops and desktops are still used for specific functions. Email service provider Mailjet commissioned an interesting piece of research to understand how U.K....
How to Write the Best Email Subject Lines
How to Write the Best Email Subject Lines
As a marketer, I have to admit I often dread the idea of coming up with the subject line for an email I’m sending. It’s not that I don’t like a challenge, but I like a challenge that ends with me potentially “winning” or at least with me knowing if I won or lost. So, I have to make a confession – I simply don’t write subject lines anymore. OK, that’s not...
Couponing in the Age of Autonomous Vehicles
Couponing in the Age of Autonomous Vehicles
In my previous post, I discussed the technology behind couponing. Let me turn my attention now to the burgeoning technologies of autonomous vehicles and their impact on couponing and advertising. I broadly classify autonomous vehicles as both ground and aerial autonomous and semi-autonomous vehicles that include assisted-driving and self-driving cars as well as drones and self-flying planes. For the...
Be a Slacker
Be a Slacker
I love Slack. If you’re not familiar with Slack, think texting meets Facebook, meets Pinterest. It’s a great way for distributed teams to communicate -- plus, it’s fun. My friend Marti introduced me to Slack. She works at a software company with colleagues throughout the United States and Europe. She told me Slack changed how they worked together as a team, and how they almost never...
The Future is Now - Mobile Marketing Channels Extend Your Campaigns from Print to Digital
The Future is Now - Mobile Marketing Channels Extend Your Campaigns from Print to Digital
Myth: The average goldfish can hold a thought for only three seconds (they can actually remember for up to three months). Fact: The average human attention span has dropped 33 percent since 2000 from 12 seconds to 8 (yes 8) seconds long! Reason: Us consumers are spending almost three hours a day interacting with digital media on smartphones with 90 percent of our mobile minutes devoted to native apps...
2017 - Reaching Full Learning Potential With the Right Mix of Data, Machines and People
2017 - Reaching Full Learning Potential With the Right Mix of Data, Machines and People
As 2016 comes to a close and we look forward to the new year, it is expected that the following trends will continue their revolutionary impact on our world:     - Mobile and other “smart” device presence and usage will continue to expand rapidly, and     - Data, both produced and collected, will continue to grow at exponential rates. With a rapid...