Blog: The Loop


Marketers Get Ready – Millennials Plan to Spend Big During Tax Season
Marketers Get Ready – Millennials Plan to Spend Big During Tax Season
Most marketers are aware of the importance of reaching millennial consumers. But did you know the group plans on spending major money on televisions, cars and dining out when they receive their tax refunds? Reach and activate this key consumer group this tax refund season by using what works best with millennials – print plus digital. In fact, over 75 percent of millennials are influenced by print...
Coupon Use Along the Consumer Path to Purchase
Coupon Use Along the Consumer Path to Purchase
Coupons are highly influential, but do you know where they come into play along your consumer’s path to purchase? Print, mobile and digital coupons and discounts impact the shopping journey – before, during and after purchase. These findings from the 2K17 Valassis Coupon Intelligence Report are just a small sample representing the diverse use of coupons: 90 percent of consumers use coupons; 77...
The Importance of Giving and Receiving Feedback
The Importance of Giving and Receiving Feedback
Feedback is a gift –one that most prefer came with a gift receipt and could be returned or exchanged for something more desirable. As business leaders continue to strive for higher levels of productivity and innovation at lower costs, many are finding that the latest and greatest management solutions alone cannot deliver long-term sustainable results. In this climate, leaders may see better results...
Tremendous Value – How Coupons Influence the Consumer Path to Purchase
Tremendous Value – How Coupons Influence the Consumer Path to Purchase
You may think that coupons only influence the final product selection, but recent Valassis consumer research found that coupons are undeniably influential across all stages of the consumer shopping journey – before, during and after the purchase. The 2K17 Valassis® Coupon Intelligence Report provides a closer look at the influence coupons and discounts have on purchase decisions across multiple...
10 Tips for Rebuilding Your Website
10 Tips for Rebuilding Your Website
Websites seem to have the same shelf life as dairy products. To maintain your organic search traffic, content needs to constantly change. You need to provide an optimal user experience for the ever-changing devices visitors are using to browse your site. With millions of sites to choose from, the time you have to engage a visitor is decreasing. The type of user experience your visitor prefers is changing....
Beta Testing -- It’s Worth the Risk
Beta Testing -- It’s Worth the Risk
Do you like to try new things? When it comes to technology adoption, those who are eager to try new things and first to invest are called innovators. They are knowledgeable about the industry and technology and are willing to take chances. As with any new product launch, there is always a potential risk. But, innovators are willing to accept the occasional setback if the product doesn’t take off....
Challenges and Best Practices for Specialty Retailers
Challenges and Best Practices for Specialty Retailers
Heading into spring and summer of 2017, the digital age sets a challenging stage for specialty retailers. As consumers increasingly turn to online shopping, showrooming and webrooming, specialty retailers must use this same technology to their advantage. Just think about it. When you shop in-store, you most likely have your mobile phone in hand, ready to aid in your research. That’s if you start...
Why Best Practices Rule With Acquisition Email
Why Best Practices Rule With Acquisition Email
Email is a prevalent marketing tool, and one that is easy to use, giving marketers the ability to send messages almost instantly. But best practices must be followed to help ensure effectiveness of this medium within the consumer digital set. There are two types of email: Loyalty and Acquisition. Loyalty email, is an opt-in email list for which the consumer signs up to explicitly receive marketing...
Driving Philanthropy in Business
Driving Philanthropy in Business
Most businesses strive to be on the cutting edge and to gain positive external exposure. One great way for them to achieve this as well as give back to the communities in which they do business is through philanthropic work. Fundraising/charitable giving, local community outreach, and support of larger, national campaigns can and should be a focus for all companies. Corporate philanthropic groups promote...
Design Thinking for Business and Innovation
Design Thinking for Business and Innovation
Five Things all Designers do That Could Make you Better at Your Job “Design thinking” is a concept I’ve been practicing my entire life; however, I had no idea it had a name.  You see, I’m trained as a graphic designer and have worked professionally in graphics for over a decade. And, as I think about it, I’ve been drawing and creating since I could hold a crayon. So...
The Best Media to Attract Young Families to Grocery May Not be What You Think
The Best Media to Attract Young Families to Grocery May Not be What You Think
For years, many companies – including grocers – have focused their marketing on the baby boomer (boomer) population due to the size (74.9 million) and impact of this group on businesses. But as the boomer population ages and 10,000 reach retirement age each day, marketers have shifted their focus to younger generations, primarily millennials (also referred to as Gen Y). This is rightly so...
Facebook Messenger - Not Just for Chatting Anymore
Facebook Messenger - Not Just for Chatting Anymore
Don’t install Facebook® (FB) Messenger! That was the message being shared far and wide during the rollout of FB Messenger back in 2014. The country was divided staunchly into “downloads” and “download-nots,” with the anti-Messengers refusing to even be tempted into downloading the controversial plug-in for fears it would crash their operating system Y2K style. The nay-sayers...
For the Love of the Game – Think Like an Athlete to Win in Business
For the Love of the Game – Think Like an Athlete to Win in Business
Hang up your cleats and put the glove away. It’s time to focus on the real world, real work -- your professional career. But what if organizations in the business world took advantage of the “off the field” skills a high-performing athlete can bring to the business game? Athletes often are conditioned for performance from an early age. A huge advantage in businesses!  By the time...
Message Personalization – Five Steps to Get the Best Results
Message Personalization – Five Steps to Get the Best Results
Did you know that personalization of your marketing message can deliver five to eight times the ROI on marketing spend and lift sales by 10 percent or more?1 Customers are particular about their print and digital messages, so strive to improve your marketing by getting the most you can out of personalization. Take these five steps for the best results: Move Beyond Name Dropping Let Data Be Your Guide Personalize...
Business Resource Groups Offer More Than You May Know
Business Resource Groups Offer More Than You May Know
Like-groups of people have always sought ways to connect both personally and within the corporate culture. Affinity Groups (AG), Employee Resource Groups (ERG), and Business Resource Groups (BRG) are a means for diverse groups of employees to share experiences and have a voice in the corporate world.  While originally initiated to address and inspire affirmative-action advocacy, each evolution...