Blog: The Loop


The Importance of an External Perspective in Business
The Importance of an External Perspective in Business
Happy anniversary… 30 years at one company! While some would say that is unheard of in today’s norm of multiple jobs, and even multiple careers, some of us still remain.   As a leader and long-tenured associate, one can easily get trapped in the day-to-day operations of the business. The focus, while well intended, is on internal happenings. How do we continue to grow revenue? How...
Home Improvement Marketers Get Ready – Millennials are Moving on Up
Home Improvement Marketers Get Ready – Millennials are Moving on Up
It is widely recognized that the millennial generation is a force that can have a major impact on everything that goes on in the United States economy. According to the U.S. Census, in 2015, millennials outnumbered baby boomers by nearly 10 percent and surpassed them as the largest living generation. With its size and age, this generation is predicted to have an impact on the housing market and all...
Surviving the Retail Revolution
Surviving the Retail Revolution
We’re in the midst of a revolution – a revolution in the retail landscape. We see it, read about it and experience it every day. It is a revolution that pits brick and mortar against e-commerce. For consumers, this is the good kind of revolution, because we win. The emergence of the internet has altered the balance of economic power. The consumer is now in charge. We decide what to buy,...
Consumers Value Both Print and Digital Savings
Consumers Value Both Print and Digital Savings
Did you know when shopping for CPG products*:  Print coupons still account for the majority share of use; The percent of consumers using discounts from paperless sources has increased; Shoppers value savings whether via printed or digital formats. Learn more about how Valassis can help you reach and activate consumers here.  *Source: 2K17 Valassis Coupon Intelligence Study, food, health...
Coupons Influence Dads’ Path to Purchase
Coupons Influence Dads’ Path to Purchase
If you think moms are the only parent using coupons – think again. Dads’ coupon activity often matches or surpasses moms – especially on the go. And dads are serious about saving, using multiple vehicles to obtain coupons, with their top three preferred sources for discounts being mail (57 percent), mobile device (56 percent) and download to store loyalty card (55 percent). The 2016...
How Consumers Prefer to Get Coupons
How Consumers Prefer to Get Coupons
Did you know that the top three ways consumers like to get their coupons are in the mail, from the newspaper or in an email? Be sure to take this into account when developing your media plan. Learn more about how Valassis can help you reach and activate consumers here.   *Source: Awareness-To-Activation Study 2016 Wave 3; The NPD Group, Inc. n = 1,718
TV Execs Speak - The Ins and Outs of Coverage
TV Execs Speak - The Ins and Outs of Coverage
Business Wire, in collaboration with PRSA-Detroit and IABC-Detroit, hosted a panel discussion with executives from the city’s three major networks to provide PR professionals insight into their world and how it has changed. We learned more about what catches their eye for not only the 6 o’clock news but news that starts as early as 4:30 a.m. for some morning shows all the way to the traditional...
Acquiring Patients at ‘First Touch’ - the Top of the Healthcare Funnel
Acquiring Patients at ‘First Touch’ - the Top of the Healthcare Funnel
Retention and acquisition are critical to success for consumer packaged goods (CPG) companies, retail companies and in healthcare systems alike. Customer relationship management (CRM) companies have worked with healthcare systems for years on patient retention, yet patients still leave. As an example, in imaging services there is a 55 – 65 percent in-system referral “leakage.1 The Challenge...
The Growing Importance and Emerging Trends of Short-form Video in Mobile Consumption
The Growing Importance and Emerging Trends of Short-form Video in Mobile Consumption
Video is everywhere. From cooking videos; to hilarious slip and falls; to watching current events unfold; not a day goes by when someone, somewhere isn’t watching video – especially on their smartphones. In fact, 67 percent of consumers report watching videos on their mobile phones daily.1 However, as we become inundated with avenues and networks through which we’re able to watch video...
How Come Nobody’s Chopping Down Their Mailbox?
How Come Nobody’s Chopping Down Their Mailbox?
Ever wanted to save a display ad that popped up when you went to your favorite app or checked the weather on your phone? How many times have you paged back through your email to find the latest and greatest offer from your favorite r(e-tailer)? That’s what I thought – at least after participating on an industry panel two weeks ago at the National Postal Forum in Baltimore. Three primary...
The Internet of Things and Shopping
The Internet of Things and Shopping
The Internet of Things (IoT), though it sounds like a three-letter swear word, is, I’m quite certain, the brain-child of a member of an analyst community that revels in creating new and confusing acronyms for technology. But, alas, it is here to stay so it behooves us to educate ourselves. IoT is quite simply the connecting together of intelligent “things,” which were previously disconnected...
Use Multi-channel Approach to Build Trust with Consumers
Use Multi-channel Approach to Build Trust with Consumers
Adults across the country are consuming more media than ever – spending an average of 12 hours per day with major media channels. And, almost half of that time is spent exclusively with digital devices according to eMarketer.1 Consumers are accustomed to having any and all information right at their fingertips and moving freely between touch points. To accommodate these changing behaviors and...
Innovate from Within Through the Creative Process Model
Innovate from Within Through the Creative Process Model
How do we go about creating a culture of creativity and innovation? It’s a concern that’s been in boardrooms across the world for some time now. Many companies are making great strides – but also raising new questions: “We now have this great culture, so why aren’t we innovating?” “How do we get everyone to look for new ways to improve and innovate?” Even...
Look out Retail, e-Commerce is Here
Look out Retail, e-Commerce is Here
When I think about examples of technological evolution we’ve seen in business, the automotive industry comes to mind. First it was the horse; then the horse and buggy; next came the Model T, then the Tesla… and now we’re talking about driverless cars. Each shift made the one before obsolete. Now we’re seeing a similar evolution across the retail industry – again due to...
Impacting Consumers’ Retail and Restaurant Path to Purchase
Impacting Consumers’ Retail and Restaurant Path to Purchase
Think back to the last time you shopped for clothing or for a new piece of furniture. When and how did you decide where to shop and what you were going to buy? If you did shop in a store, what enticed you to purchase something different from what you originally had in mind? It’s likely your decision-making process varied based on what you were purchasing and wasn’t a straight, simple path...