Mailing Lists

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Small Business Marketing

Hurry, offer expires 7/30/17. Valid on your first program with Valassis.

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Data Licensing

Get total market coverage and penetration

With 99.99% coverage of all mailing addresses, Valassis offers saturation opportunities for every marketer, large or small, to reach every customer in every neighborhood. Updated weekly, we offer the most accurate addresses – creating more efficiency and less waste.

  • Most comprehensive lists in U.S.
  • Best postal discounts — on saturation mailing lists
  • Only national database compiler that mails its own lists
  • See specific databases, described below.

Case Study

National auto insurer relies on Valassis National Enhanced File (VNEF) for effective, personalized prospect mailings
Acquired new customers
Get Story

SS#200
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“It is easy to run counts and we rely on the detailed reports generated from the system. We have the highest level of confidence in Valassis data and its comprehensiveness. We will come to Valassis for any future lists needs.”

Account Executive/Mail Coordinator

Residential & Business Database

Get the lowest saturation mail postage rate

Our highly accurate, very affordable National Enhanced File is the only residential mailing list of all USPS® addresses updated and mailed weekly.

  • Better coverage: 27% more addresses than other national files
  • Better ROI: only go where your best prospects reside, using the most cost-effective data
  • Easy personalization: thanks to our Saturation-with-Names option

Get complete data cards

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Total Universe: 151,927,490 Total Residential: 143,138,441
Residential

Get Counts

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Total Universe: 14,723,535 Total Business: 13,496,820
Business

Get Counts


Available demographic and lifestyle selects
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All-Inclusive Database

The most comprehensive list, period

The Valassis National Enhanced File Plus is unmatched, containing 100% of all possible addresses. For many companies with unique data applications, a traditional "mail ready" file is not the best option. VNEF Plus includes critical files that you may need, which others automatically exclude:

  • vacant addresses,
  • do-not-deliver addresses,
  • and others.
The only file containing:

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Ideal for the following applications:

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New Mover Database

Up to 30% more new movers than any major resource

Why miss any newcomers to your trade areas? Our exclusive “postal intelligence” targets actual new movers. We flag each unoccupied home on the file as soon as the address is vacated. Then combine postal updates and our patent-pending data verification procedure to identify the new occupants of those homes. This proprietary methodology is updated weekly. Only Valassis combines:

  • Postal Intelligence
  • New Construction
  • Telco
  • Deed
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When merged with other new mover files, our New Construction records are up to 98% unique.

Data Card

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Locate new movers according to:

House Data
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Dwelling Status
SFDU & MFDU

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Home Value
Estimated value of the home

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Home Ownership
Owner vs. renter


Moving Data
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Move Distance
Miles between old and new residence*

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Move Date
Exact date the mover was added to the file


Individual Data
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Household Income
Estimated total income of the household

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Contact Name
Name of the head of household*

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Telephone
Primary phone number for the household*

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Age
Age of the head of household


New Construction Database

Speed-to-market is essential to win new homeowners’ patronage

Find new addresses before your competition does. Valassis identifies new homebuyers by their "move-in" dates, ahead of other list providers and long before they are settled in. We work with the U.S. Postal Service so when they begin to deliver mail, we instantly know and can provide these new homeowner sales leads.

  • Accurate and most complete list of new construction homes
  • 100% of the new addresses are "Single Family Dwelling Units" (SFDU's) or "Multi-Family Dwelling Units" (MFDU's)

Data Card

Get Counts

Pivotal timeframe to send mail


mailing-lists-56 56% of major move-related purchases were made in the two months after moving
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69% of new movers enjoy checking for postal mail

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A household that moves typically spends $9,000 on goods, services, financial and insurance products

Epsilon 2016 New Mover Report
Targeting selections include:
Household Targeting:
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Dwelling Type

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Move in Date

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Renter/Owner

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Gender on a limited population

Neighborhood Targeting:
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Median Age

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Median Home Value

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Median Income


Affiliations:

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American Association for Public Opinion Research:
Advancing the science and practice of survey and opinion research

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Direct Marketing Association:
Organization for the advancement & protection of data-driven marketing

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PostCom:
National association of businesses and organizations that support the use of mail for business communication and commerce

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Mail Moves America:
Coalition committed to a long-term effort to address Do Not Mail legislation & keep the mail channel open


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