Print Advertising

Print Advertising
Direct Mail Flyers Coupon Book Postcards Newspapers Mailing Lists
Desire runs deep for print advertising and coupons

Understanding that people like to grab a good deal, literally, Valassis gives you multiple print options. Depending on your budget and targeting needs, we’ll help you:

  • saturate markets
  • localize to neighborhood
  • or personalize to households

Print ads send buyers online to:

New, 2017 RedPlum Purse String Survey findings may surprise you.


A neuromarketing study* may explain the draw. Analyzing subconscious responses to print and digital media in consumers’ purchase process, print exhibited:

*“Enhancing the Value of Mail: The Human Response,” USPS, 2015
Coupons are the top print influencer
8 out of 10 coupons redeemed
Highlights NCH Mid-Year 2017 Coupon Facts

Prosper Insights & Analytics™, Media Behaviors & Influence Survey, Jan. 2016

Case study

See how a small business generated a 40% increase in sales, year over year

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SS #368

“98% of marketers affirm that offline + online marketing are merging”

Gartner CMO Spend Survey 2015 - 2016

Print Coupon Use Remains High

print-advertising-coupon-usage Valassis 2K17 Coupon Intelligence Report
Need your advertising inserts expertly printed?

Simply put, we excel at printing inserts. With over 45 years of experience, printing billions upon billions of pages, your ads are in good hands. No matter how complex your need is for versioning or logistics, we’re quick to deliver quality and value.

  • One of the largest printers in the U.S.*
  • Complex versioning for region-based, targeted print promotions
  • Choice of quick-to-market or custom formats
  • Expert consultation and intricate quality control

Proof of Valassis’ performance

Why rely on Valassis from start to finish? Our accuracy rate for executing print & digital programs is 99.92%
Valassis Media Delivery Team, YTD Nov. 2017 accuracy metric
Case Study Video
Major QSR launched a new menu, nationwide, using an integrated media plan rather than planning print and digital independently.

FREE analysis for business owners

Discover who & where to target your ads. Bring more customers through your door.

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Small Business Marketing

Hurry, offer expires 1/31/18. Valid on your first program with Valassis.


New research findings

Learn more about today’s coupon users and their routines as revealed in the 2016 RedPlum Purse String Survey


Digital Advertising
Digital Advertising
Multiple choices for integrating digital media
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Let us know what you’re looking for to grow your business. We drive improvement through data-infused campaigns.


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