Telecom

Before they switch, what should you do?

Anticipate and motivate, better than ever

The telecom market is saturated. The only way to gain subscribers – whether you’re a TV or wireless provider – is to steal share. Before you can assert influence, you must deepen your understanding of your consumer and be willing to rewrite your media strategy accordingly. Valassis is here to help – with proprietary and secondary data, as well as innovative, integrated media solutions that spark consumer action.

Most important reason why consumers are likely to change wireless service providers
most-important-reason-consumers-likely-to-change-wireless-service-providers
Source: 451 Research’s VoCUL: Wireless Service Provider
phone-wireless
Future-Service-Provider-Preferences-Among-Switchers Source: 451 Research’s VoCUL: Wireless Service Provider, Jun 2017

Case Study

To catch on-the-go prospects who came within 1 mile of specific store locations, a leading wireless service provider used Dynamic Mobile ads to increase traffic.

Foot Traffic +100%

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SS#525
10-percent-lift-store-visits
Which types of promotions are consumers most interested in receiving from a TV service provider?
TV programming service provider most likely to switch to
Source: 451 Research’s VoCUL: TV Industry Trends, Mar 2017
phone-wireless
Future-Service-Provider-Preferences-Among-Switchers Source: 451 Research’s VoCUL: Wireless Service Provider, Jun 2017

Case Study

With a focus on new movers, a leading telecom provider used digital advertising (preroll video & display banners) to increase awareness and sign-ups.

Brand Lift +213.2%

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SS#690
Brand Lift +213.2%
small business flyers
RedPlum Direct Mail
Best for high visibility and broader coverage; reaching customers willing to drive 10-15 miles for your service

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small business postcards
Postcards
Best for engaging prospects with customized messages and images; economically delivered alongside RedPlum

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mobile marketing
Mobile
This highly targeted media drives awareness and branding on contextually relevant sites and interest-based apps.

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small business digital display adsflyers
Display Advertising
Best for reaching consumers on the go on their smartphones, tablets and computers; efficient, hyper-local targeting

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