Telecom

telecom

telecom-stat Source: Scarborough Research, Multi-Market 2015 Release 2

Case Study

This telecom provider delivered relevant display ads to consumers at home and away, driving foot traffic

+10% lift in store visits

Get Story

SS#499
10-percent-lift-store-visits

Are you, like the Telecom/Pay TV category, more focused on competitive blunting rather than organic growth? Leverage the insights and data here so you can reach those consumers most likely to switch or upgrade, whether in a specific neighborhood or within your service area.

telecom-switch-plans

Media Influence on Telecom

telecom-media-influence1 Source: Prosper Insights & Analytics, MBI, January 2016.

Media Mix

Now, compare ad spend to media influence. Is it time to change your traditional approach?

telecom-ad-spend

Consumer Demographics

Valassis will help you identify consumer segments, however, here is a general telecom consumer profile.

Note:

telecom-demographics
Source: Scarborough Research, Multi-Market 2015 Release 2
Considering a Switch:

Leading reasons that U.S. mobile phone users are considering switching their mobile service provider

leading-reasons-to-switch-mobile
Source: Market Force Information, "US - Wireless Carriers & Services: Consumer Experiences & Competitive Benchmarks," June 15, 2016
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