Small Business Marketing


small-business-stat Source: TimeTrade, State of Retail 2015

Small businesses want proven marketing winners

We understand. You have so many responsibilities on your plate, you need a trustworthy media partner with proven and turnkey print and digital solutions to help grow your small business. Saving you time and money while driving store traffic and sales is our goal. Intelligent media delivery is how we make it happen.

  • Measurable, proven, locally-targeted programs
  • Predictable performance from our analytics database
  • Dedicated teams within Clipper and the Valassis Solutions Center


Reinvigorate your local marketing

Whether you’re a large brand or a small-or medium-sized business (SMB), you risk losing customers as more people switch. To regain and retain local shoppers, try these ideas.

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Media Influence


Source: Prosper Insights & Analytics, MBI, Jan. 2016

Are you a franchisor or franchisee?

See how our dedicated team helps owners succeed locally
Clipper Magazine
Gain recognition in your community with an effective magazine

Clipper Magazine (also published as Local Flavor, Mint Magazine, Savvy Shopper, Home & Décor Ideas, and Prestigious Living) is a community-oriented direct mail magazine that is proven to increase visibility, store traffic and sales. Over 217 million magazines mailed annually in 27 states.

  • Full-color ads professionally designed, printed and mailed
  • Cost-effective rates, as low as pennies per household
  • 401 local market editions and specialty publications mail 6-12 times/year
  • Extended shelf life of 7 weeks for long-term exposure

Direct Mail


Your low-cost, high- visibility, broad-reach champion

For just pennies-per household, you can reach 9 out of 10 U.S. households. Saturate entire or partial markets. The RedPlum Wrap is dedicated to helping both businesses and consumers get more for their money and to finding America's missing children.

  • Reach up to 78 million households weekly, up to 115 million biweekly
  • Targeted by zones comprised of multiple ZIP Codes
  • Eagerly anticipated by shoppers every week
  • Advertise on the front, back or inside covers
  • Positive affiliation with America’s Looking For Its Missing Children® program

Loyalty App

(Total Loyalty Solution)


What if you could build your own custom app? Even better, we’ll do it – from set up to success. For locally-owned businesses as well as national brands, a custom-branded app allows you to:

  • Show customers what makes your products and service unique
  • Send push notifications about specials and events
  • Provide incentives such as mobile coupons and rewards cards
  • Offer the convenience of online ordering
  • Link to your website
  • Connect to a dynamic email marketing program
  • Achieve open rate and click-through rates that perform at top of industry standards

Learn more at

Case Study

Thai Restaurant Leverages Push Messaging on Mobile App

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“Enlist the aid of an objective expert who is focused on getting you an ROI. Use the right mediums, which may not be what your gut instinct tells you.”

— The Biz Coach, Terry Corbell
May 27, 2016,

Consumer Demographics

Valassis will help you identify consumer segments, however, here is a general consumer profile.
small-business-chart Source: Scarborough Research, Multi-Market 2015 Release 2
Five cost-effective ways to compete big-time

An article laid out these tips to “promote your small business like a Super Bowl brand.” Valassis may be able to help you with our cooperative mail and email vehicles.

  1. Community-based advertising
  2. Complementary advertising
  3. Pay per click
  4. Social media
  5. Event sponsorship
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“Valassis targeted inserts work great for our Cafes! I see people bringing in the entire insert all day long - just yesterday we collected at least 20 coupons, maybe more. We get a great return on this product - we love everything about them!”

— National QSR

Protect your advertising investment

Trust is paramount, whether you’re spending hundreds or millions of dollars. Use this valuable Partner of Integrity Checklist. See how your current media partner and Valassis measure up.

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Shared Email
New! Cooperative advertising vehicle for additional exposure of your offers
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Advertise with us

Let us know what you’re looking for to grow your business. We drive improvement through data-infused campaigns.


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Intelligent Media Delivery