You’re challenged enough with customers being less loyal, visiting fewer retailers, and using more private label products. Go with a proven Shopper Marketing partner. Valassis partners with brands, retailers and agencies to design and deliver programs that influence a specific shopper along the entire path to purchase. In a single year, our shopper marketing expertise delivered over:
According to the NCH U.S. CPG Coupons Facts: Mid-Year 2017 (YOY percent change vs. mid-year 2016)
Case study video
Together, this drug store chain and a beauty brand grew dollar sales 65%
Our proven print and digital media portfolio reaches shoppers at various proximities to stores. Amplify your co-branded retailer event or promotions via:
*Approximate number of HHs
Brands and retailers often have different views of the same shopper. Valassis is uniquely poised to incorporate key variables from each party and strengthen the shopper profile with multiple sources of intelligence to drive greater success.
Hair care brand at a national drug store chain saw an average weekly sales rate increase: 94% higher in markets with Retail Connection vs. without
Nearly half of shoppers consider leaving a store if fresh produce and healthy options aren’t available.
Half of all shoppers admit they decide what’s for dinner within two hours or less of mealtime.
They are more likely to purchase prepared meals, more likely to use technology while grocery shopping and more likely to seek natural, healthy food options.
Nearly half of Millennials said they would use an app allowing them to pay for their groceries; that’s more than 10 percent of all U.S. shoppers.
Millennials and Hispanic shoppers visit the store’s center the least, while older shoppers visit the store’s center the most.
Using Ansa, powered by RSi*, proves how digital campaigns drive in-store sales. We leverage the daily point-of-sale (POS) data to:
Let us know what you’re looking for to grow your business. We drive improvement through data-infused campaigns.
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