Dashboard of new, proprietary shopper research

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Real opportunities: How & where to influence purchases

Learn what shopping decision drivers and segment nuances surfaced in the 2016 Valassis Coupon Intelligence Study.
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Survey asked: When do you make most of your home improvement purchase decisions?

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What’s most important when deciding where to shop?

Top 3 answers among all respondents1


Most home improvement shoppers plan ahead and make their purchase decisions at home, although mobile promotions are gaining traction with some audiences.
Ensure you influence customers throughout their path to purchase with print & digital media.

Source: 2016 Valassis Coupon Intelligence Study. N = 1,000 respondents. 1 Base = all respondents; 2 Base = Full-time or part-time employed and responding. Questions and responses are focused on the home improvement category.
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