Dashboard of new, proprietary shopper research

/images/ui/furniture-shoppers-dashboard” title=

Real opportunities: How & where to influence purchases

Learn what shopping decision drivers and segment nuances surfaced in the 2016 Valassis Coupon Intelligence Study.
decide-at-home” title=

Survey asked: When do you make most of your furniture purchase decisions?

choosing-the-store” title=

What’s most important when deciding where to shop?

Top 3 answers among all respondents1
High ranking among key audience
  • 9% Hispanic customers = coupons received at home


Furniture shoppers make purchase decisions both at home and at the store.
Promotions and discounts play a significant role. Ensure you influence customers throughout their path to purchase with print & digital media.

Source: 2016 Valassis Coupon Intelligence Study. N = 1,000 respondents. Questions and responses are focused on the furniture category.
Advertise with us

Let us know what you’re looking for to grow your business. We drive improvement through data-infused campaigns.


9:30 a.m. - 5:30 p.m. ET

Creating the future of intelligent media delivery to drive your greatest success

Intelligent Media Delivery