Dashboard of new, proprietary shopper research

/images/ui/electronics-shoppers-dashboard” title=

Real opportunities: How & where to influence purchases

Learn what shopping decision drivers and segment nuances surfaced in the 2016 Valassis Coupon Intelligence Study.
decide-at-home” title=

Survey asked: When do you make most of your electronics purchase decisions?

choosing-the-store” title=

What’s most important when deciding where to shop?

Top 3 answers among all respondents1
High ranking among key audiences
  • 31% Baby boomers = Price
  • 10% Brand loyal customers = mobile discounts on-the-go/near the store
  • 10% Hispanic customers = coupons received at home


Electronics shoppers primarily make their purchase decisions at home, but remain open to mobile discounts received on-the-go or near the store.
Ensure you influence customers throughout their path to purchase with print & digital media.

Source: 2016 Valassis Coupon Intelligence Study. N = 1,000 respondents. 1 Base = all respondents; 2 Base = Full-time or part-time employed and responding. Questions and responses are focused on the electronics category.
Advertise with us

Let us know what you’re looking for to grow your business. We drive improvement through data-infused campaigns.


9:30 a.m. - 5:30 p.m. ET

Creating the future of intelligent media delivery to drive your greatest success

Intelligent Media Delivery