Real opportunities: How & where to influence purchases
Learn what shopping decision drivers and segment nuances surfaced in the 2016 Valassis Coupon Intelligence Study.
Survey asked: When do you make most of your electronics purchase decisions?
What’s most important when deciding where to shop?
Top 3 answers among all respondents1
High ranking among key audiences
31% Baby boomers = Price
10% Brand loyal customers = mobile discounts on-the-go/near the store
10% Hispanic customers = coupons received at home
Electronics shoppers primarily make their purchase decisions at home, but remain open to mobile discounts received on-the-go or near the store.
Ensure you influence customers throughout their path to purchase with print & digital media.
Source: 2016 Valassis Coupon Intelligence Study. N = 1,000 respondents. 1 Base = all respondents; 2 Base = Full-time or part-time employed and responding. Questions and responses are focused on the electronics category.
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