Retail

retail
retail-stat Source: Prosper Insights & Analytics, MBI, January 2016

Dashboards of new, proprietary customer research

Real opportunities: How & where to influence purchases

Learn what shopping decision drivers and segment nuances surfaced in the 2016 Valassis Coupon Intelligence Study. Which dashboard would you like to see?
Apparel Electronics Furniture Home Improvement
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Store pulls in $5.4 million in incremental sales

Valassis Apio discovers new prospects, creates breakthrough

Why be bound to targeting around store radius? See how our proprietary approach incorporates mobile-first data to driv serious sales and a 23.5% lift in foot traffic.

Case Study

Announcing our new Consumer Activation Score

targeted-activation-1
Who is promotionally sensitive?
And where are they all hiding? Find out – to sharpen your targeting and optimize your print and/or digital ad campaign.


Index Overview

Retail shopper differences

Do behaviors vary depending on the type of retail purchase? Absolutely. For example:
Survey asked: When do you make most of your purchase decisions?
retail-purchase-decisions
65 of the top 100 retailers

That’s nearly 2/3 of the Top 100 Retailers advertising on our Wrap or Inserts

  • 11 of Top 11 Supermarkets
  • 5 of Top 6 Home Goods Retailers
  • 4 of Top 4 Small Value Stores
  • 3 of Top 5 Department Stores
Source: NRF STORES Magazine, June 2016; Valassis proprietary data 2016

Media Influence on Retail


retail-media-influence1 Source: Prosper Insights & Analytics, MBI, January 2016, general media influence (paid)

Client remarks:

“The mailbox makes a HUGE difference in sales!... We had a double digit increase! If you look at just (the 5 day period, year over year) we are more like 32% up for those days!”

— Store Manager, Old Time Pottery



Direct Mail
mobile-marketing

Activate the 48% of smartphone users

Who browse and shop online with their mobile devices while watching tv

Source: Statista, 2015

Mobile Marketing

Media Mix

Notice how ad spend breaks out for the retail industry

retail-ad-spend Source: Kantar Media, 2015

Advertising Readership and Response

Survey asked consumers who bought clothing about their interaction with print advertising.


retail-readership Source: 2015 Advertising Tracking Study, TNS Custom Studies. Results based on 2,668 consumer responses. Newspaper data reflect readership of any local or metro daily/Sunday newspaper in a 7-day period.

Consumer Demographics

Valassis will help you identify consumer segments, however, here is a general retail consumer profile.

Note:

retail-demographics
Source: Prosper Insights & Analytics, Consumer Monthly Surveys, April 2014 & 2015
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