retail-stat Source: Prosper Insights & Analytics, MBI, January 2016
Apparel Electronics Furniture Home Improvement
65 of the top 100 retailers

That’s nearly 2/3 of the Top 100 Retailers advertising on our Wrap or Inserts

  • 11 of Top 11 Supermarkets
  • 5 of Top 6 Home Goods Retailers
  • 4 of Top 4 Small Value Stores
  • 3 of Top 5 Department Stores
Source: NRF STORES Magazine, June 2016; Valassis proprietary data 2016

Media Influence on Retail

retail-media-influence1 Source: Prosper Insights & Analytics, MBI, January 2016, general media influence (paid)

Media Mix

Notice how ad spend breaks out for the retail industry

retail-ad-spend Source: Kantar Media, 2015

Advertising Readership and Response

Survey asked consumers who bought clothing about their interaction with print advertising.

retail-readership Source: 2015 Advertising Tracking Study, TNS Custom Studies. Results based on 2,668 consumer responses. Newspaper data reflect readership of any local or metro daily/Sunday newspaper in a 7-day period.

Consumer Demographics

Valassis will help you identify consumer segments, however, here is a general retail consumer profile.


Source: Prosper Insights & Analytics, Consumer Monthly Surveys, April 2014 & 2015
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