restaurant-stat Source: Prosper monthly customer survey, Nov. 2015, n= 7,172

Today, consumers are in control of how they want to receive value. When selecting a restaurant, see what matters to them and what media most influences their decision. They want 24/7 access to deals, making an integrated print + digital + mobile solution a must.

2018 Online ordering benchmarks

How does your average order value (AOV) compare?

New data, from hundreds of restaurants, representing over $20 million worth of online transactions reveals the AOV for each restaurant category. Here's a taste. To see all categories, read more.
Bar & Grill


Source: Compiled from Clipper Magazine's Total Loyalty Solutions mobile app-builder

restaurant-customers-dashboard graphic” title=

Real opportunities: How & where to influence purchases

Learn what decision drivers and segment nuances surfaced in the 2016 Valassis Coupon Intelligence Study.
How-to Guide

Competition from all sides, including grocerants, vie for share of stomach. To give you an edge, we researched consumers and what motivates their restaurant choice. Leverage -- to develop more relevant offers, ads and media plans.

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Announcing our new Consumer Activation Score

Who is promotionally sensitive?
And where are they all hiding? Find out – to sharpen your targeting and optimize your print and/or digital ad campaign.

Index Overview
14 of Top 18 Restaurants

Top Restaurants advertise on our Wrap or Inserts

Source: NRF STORES Magazine, June 2016; Valassis proprietary data 2016

FREE Trade Area Analysis for business owners

Discover where to target your ads. Bring more customers through your door.

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Small Business Marketing

Valid on your first program with Valassis.

Source: AlixPartners North American Restaurant & Foodservice 2016 Outlook, March 2016
postcards-stat1 *Versus name only; Client studies
postcards-stat2 *Versus name only; Client studies
postcards-stat3 *Based on standard Direct Mail pricing


Amplify your reach with cooperative email

Save money by sharing the space and the cost. “Local Deal Seeker,” our co-operative email, showcases several advertisers and is sent from RedPlum, the brand consumers know and trust. Provides additional distribution of your print offer.

  • Up to 8 clients per email; local offers to be rotated
  • Link to your website or a landing page
  • More than one send per week; even more for your money
  • Great reporting and analytics
Shared Email

Media Influence on Restaurants


Source: Prosper Insights & Analytics, MBI, Jan. 2016

Media Mix

Now, compare ad spend to media influence. Is it time to change your traditional approach?

restaurant-ad-spend Source: Kantar Media, 2015

Consumer Demographics

Valassis will help you identify consumer segments, however, here is a general restaurant consumer profile.


Source: Scarborough Research Multi-Market 2015 Release 2
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