Marketing Analytics


Why is the Consumer Activation Score a big deal? Three reasons:



Go straight to your hot-to-act shoppers

This new targeting index clarifies who is promotionally sensitive for product categories like yours. Reach value-seeking consumers – known to shop and spend more per trip.



Get proprietary access to immense shopper data

We combine this print and digital redemption data with advanced analytics on what consumers buy, where they shop, and where they live – to inform your media plans.


Advertising Targeting Zone (ATZ)

Reprioritize local neighborhoods for highest activation

Consumer Activation Score, layered with other shopper indices, may change your top markets or neighborhood ATZs, showing hot, responsive areas to deliver your ads.

Allows you to optimize your current campaigns and/or an integrated print and digital buy.

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Our analysts are geeked and geared for your success

How do you improve performance?

It’s a continuous process. Great back-end analytics fuel future campaign improvements. But ideally, it’s the infusion of pre-, during and post-campaign data intelligence that maximizes your advertising response and ROI. And it’s what sets Valassis apart with our intelligent media delivery.

focus on the right data

Make smarter use of your data

While a lot of data is good, meaningful data is better. See examples of useful data and where it applies at each stage with this chart.

See chart

Case Study Video

Data analysis led to improved Grand re-Opening strategy for retail chain

Sustained success for months
Store-level analytics – great for shopper marketing success

Using Ansa, powered by RSi*, proves how digital campaigns drive in-store sales. We leverage the daily point-of-sale (POS) data to:

  • Identify which stores to focus on and target around
  • Optimize delivery of digital ads based on real-time store sales & inventory
  • Measure and report ROI & sales lift
*Retail Solutions Inc.
Your benchmark for success
Valassis proprietary Response Analytics Database (RAD)
Vast data you couldn’t attain on your own

Gain access to a tremendous network of data not readily available or collectively affordable. Our intelligence experts will help you use the data properly to drive success. For example, acquire actionable insights on:

  • Campaign performance (Response analytics, awareness studies, etc.)
  • Consumer landscape (Coupon use, shopping trends, economic environment, etc.)
  • Media landscape (Readership, media influence, advertising spend, etc.)
  • Retail and category trends

Robust data points to find your shopper

Our unique combination of offline and online, mobile-first data provide a holistic, single view of your consumer. The elusive goal of astute marketers is fulfilled.


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Let us know what you’re looking for to grow your business. We drive improvement through data-infused campaigns.


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Creating the future of intelligent media delivery to drive your greatest success

Intelligent Media Delivery