It’s a continuous process. Great back-end analytics fuel future campaign improvements. But ideally, it’s the infusion of pre-, during and post-campaign data intelligence that maximizes your advertising response and ROI. And it’s what sets Valassis apart with our intelligent media delivery.
While a lot of data is good, meaningful data is better. See examples of useful data and where it applies at each stage with this chart.
Using Ansa, powered by RSi*, proves how digital campaigns drive in-store sales. We leverage the daily point-of-sale (POS) data to:
Gain access to a tremendous network of data not readily available or collectively affordable. Our intelligence experts will help you use the data properly to drive success. For example, acquire actionable insights on:
Our unique combination of offline and online, mobile-first data provide a holistic, single view of your consumer. The elusive goal of astute marketers is fulfilled.
Let us know what you’re looking for to grow your business. We drive improvement through data-infused campaigns.
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