Healthcare

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Healthcare Media Spending is on the Rise.
Spend is up by 13% since 2013.
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Source: Kantar Media 2016

Media Influence by Generation


Print and Digital advertising influences purchase decisions for roughly two-thirds of Americans. All other media influences one-third of purchase decisions.


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*Source: Prosper Insights & Analytics MBI Survey, January 2017

Awareness-to-Activation

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We Know Millennials

Millennials are twice as likely to use Urgent Care centers than any other generational group.

  • 94% of millennials use coupons1
  • 35% of millennials are cord-cutters/cord,
    or never purchased a TV service 2
  • In the space of 5 years, 40% of this age group’s traditional TV viewing time has migrated to other activities or streaming 3
1. 2K17 Valassis Coupon Intelligence Report 2. Scarborough Market/Release: Multi-Market 2016 Release 1 (Reissue 09-01-2016) Total (Feb 2015 - Apr 2016) 3.MarketCharts.com Analysis of Nielson Data, October 2016
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It’s a Challenging Time for Dental Practices

Challenges include:

  • A 12% average annual patient churn 1
  • 4% growth in Dental practices over the past 5 years with a forecasted growth of 6% by 2020 2
  • Annual Dentist visits have slipped from 71% to 67% over the past five years 3
1. Joel Harris, CEO Intelligent Dental Marketing, Inc.; January, 2015 2. ADA Health Policy Institute: November; 2015 3. CDC: Behavioral; Risk Factors Surveillance Systems, November; 2016

Healthcare Case Studies

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