grocery-stat Source: Prosper Insights & Analytics, January 2017

Discounts are on the rise

According to the NCH U.S. CPG Coupons Facts: Mid-Year 2017 (YOY percent change vs. mid-year 2016)

Coupon Facts
“The most amazing products, with incredible advertising, in an impeccable store with the perfect assortment are nothing without one critical factor: shoppers. And today’s shoppers are more unique, demanding and more in control than ever before. They make individual decisions about what they will buy, how much they will pay for it and where they will go to get it – despite efforts made by marketers to persuade shoppers where to shop and what to buy. The shopper is in control.”

Jim Dippold, Symphony IRI Group

Announcing our new Consumer Activation Score

Who is promotionally sensitive in your category?
And where are they all hiding? Find out – to sharpen your targeting and optimize your current Coupon Book (FSI) ad campaign and/or an integrated print and digital buy.

Index Overview

Case Study

Regional grocery chain increases customer counts

Increase sales and customers

Get Story

Go Dads Go
Dads decide on way to store

what to buy in terms of:

  • Food items: say 22% dads vs 9% all adults
  • Personal care: say 17% dads vs 8% all adults
  • Household goods: say 16% dads vs 8% all adults


See additional dad data from Valassis’ Coupon Intelligence Study.
digital-coupons-stats Scarborough Multi-Market 2015, Release 2

Digital Coupons
#1 vehicle for coupon distribution

Reliable as ever, the Free-standing Insert continues to be the go-to vehicle for U.S. advertisers who want to drive activation, and RedPlum delivers unrivaled efficiency. Our market list provides quality over quantity in terms of circulation and reach. No wonder, as creators of the FSI industry, Valassis holds it to a higher standard. Our coupon book is proven to move units.

  • Delivered via quality newspapers and direct mail
  • Reliable ROI and minimal cost per coupon redeemed
  • In-house printing allows control over production process
  • Category exclusive
Coupon Book

Coupon players, trends to watch

What’s behind the numbers? Color commentary provides insight to develop winning strategies.

Consumer Coupon Preferences

Across generations, print coupons from the newspaper and mail are the most preferred source of coupons. Note: Millennials are eager to find savings — regardless of how that savings is delivered.

grocery-consumer-preference Source: 2K15 Valassis Coupon Intelligence Report “Activating Today’s Shoppers”

Media Mix

Notice how ad spend breaks out for this industry.

grocery-ad-spend Source: Kantar Media, 2015

Advertising Readership and Response

Survey asked consumers who bought groceries about their interaction with print advertising.

Source: 2015 Advertising Tracking Study, TNS Custom Studies. Results based on 4,193 consumer responses.Newspaper data reflect readership of any local or metro daily/Sunday newspaper in a 7-day period.
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