Source: 2K15 Valassis Coupon Intelligence Report “Activating Today’s Shoppers”
Consumer Coupon Preferences

Consumers continue to use all types of coupons as they want the best value for what they purchase. An astute marketer should develop plans that include both print and digital distribution to capture a broad range of coupon savings preferences, maximize consumer reach, and ultimately, activate purchase.

CPG-consumer-preference Source: Scarborough Research, Multi-Market 2015 Release 2

Case Study

Yogurt company used print + digital to drive sales

Print + Digital

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Coupon players, trends to watch

What’s behind the numbers? Color commentary provides insight to develop winning strategies.


Media Mix

Notice how ad spend breaks out for this industry.

CPG-ad-spend Source: Kantar Media, 2015

Consumer Demographics

Valassis will help you identify consumer segments, however, here is a partial prepared foods consumer profile.


CPG-demographics Sources: Scarborough Research, Multi-Market 2015 Release 2

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