eBook: Customizing to the Dynamic Home Improvement Shopper


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Advertising Makeover

Advertising Makeover Who are you advertising to and how? Consider the impact of new, online shopping behaviors. A builder’s beige approach to advertising won’t cut it. Discover generational differences in planning and shopping – revealed in our proprietary research. Read the findings so you can improve activation.


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We drive improvement through campaign intelligence from the Valassis Consumer Graph.


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