Make smarter business decisions with a more accurate picture of what drives customers to your stores.
Detailed customer segmentation reveals distance traveled by customer type.
Rigorous test and control methodology measures the impact of advertising across desktop and mobile to better capture real-world behaviors.
View mid-campaign profiles of those who visit in response to your advertising and optimize toward these individuals.
Confidently target consumers you want to attract to your locations as well as those most responsive to digital advertising, even when those groups are not the same.
Deliver persuasive messaging using visitor insights, including purchase intent, same-day competitor visitation, and more.
Receive detailed reporting, including the number of incremental visits to targeted stores, distance from home to store, same day competitor visits, and more.
Get audience insights such as in-market purchase indicators as well as credit and debit card spending behavior.
Measure the impact of display, tablet, and mobile advertising on store visitation. Our proprietary cross-device technology connects device actions to bring you the full picture of response.
Benefit from a rigorous approach that combines multiple technologies and data layers to achieve a high degree of certainty.
1. Create test groups
We first establish a test group of ad-exposed individuals, or those who receive an ad on any of their devices (desktop or mobile).
2. Select matched control group
We select a closely matched control group from the advertised markets, applying stringent criteria that includes geography, demographics, and device activity.
3. Connect mobile devices with visits
Our cross-device technology connects desktop ad viewers with the mobile devices that visit in-store.
4. Measure incremental visitors
We then measure incremental visitors, or those who viewed an ad and visited the store above the baseline of expected visits.
Let us know what you’re looking for to grow your business. We drive improvement through data-infused campaigns.
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