TELECOM

Before they switch, what should you do?


WIRELESS TV


Anticipate and motivate, better than ever


The telecom market is saturated. The only way to gain subscribers – whether you’re a TV or wireless provider – is to steal share. Before you can assert influence, you must deepen your understanding of your consumer and be willing to rewrite your media strategy accordingly. Valassis is here to help – with proprietary and secondary data, as well as innovative, integrated media solutions that spark consumer action.



WIRELESS PROVIDERS




PROOF OF ACTIVATION

CASE STUDY

See how a leading wireless service provider blew away industry benchmarks for foot traffic lift with Dynamic Mobile ads…

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CHANGES IN BEHAVIOR


For those consumers who are likely to change wireless service providers, which company are they most likely to switch to?

telecom-changes-behavior

Source: 451 Research’s VoCUL Wireless Service Provider, Jun. 2018

9million-telecom

1 in 10

Plan to switch wireless providers
in the next 90 days.

That’s over 19 million consumers at stake.

Source: 451 Research’s VoCUL: Wireless Service Provider, Feb. 2018


HOW TO IMPACT

Ensure your promotions are striking the right chord




4 top reasons why consumers are likely to change providers


Retail-connection

Cost


Retail-connection

Poor reception/
coverage


Retail-connection

Promotion from
another provider


Retail-connection

To get a better
data plan



Source: 451 Research's VoCUL Wireless Service Provider, Jun. 2018

TV SERVICE PROVIDERS


CHANGES IN BEHAVIOR


switch-pay-TV-providers
10%
of customers

plan to switch Pay TV providers


Source: 451 Research’s VoCUL Video and Broadband Services, Sept. 2017

Which TV service providers are preferred


tv-provider-preferences

Source: 451 Research’s VoCUL Video and Broadband Services, Feb. 2018

telecom-Big3-streaming

Big 3 Streaming Services

Amazon remains on the growth path


big-3-streaming-services

Source: 451 Research’s VoCUL Video and Broadband Services, Jun. 2018

HOW TO IMPACT

Push the right consumer levers


tv-icon-purple
Types of promotions consumers are most interested in receiving

telecom-cable-offer

Source: 451 Research’s VoCUL Video and Broadband Services, Sept. 2017


Preferred media for telecom clients



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We’re happy to help businesses big and small – to plan, activate and measure campaigns that inspire consumers and lift results.


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