Mobile Marketing

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mobile-marketing-stat *eMarketer, projection, Mar. 2015

Why Mobile is essential today

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Way to engage the 92% of consumers who are multitasking while watching tv


Deloitte Digital Democracy Executive Summary, 2016
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Activate the 48% of smartphone users who browse and shop online with their mobile devices while watching tv


Statista, 2015
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Relevant to 36% of shoppers who want real-time, personalized offers fed to them as they enter the store


eMarketer, 2015 Holiday Outlook
111% higher store visit lift” title=

Proof: get greater foot traffic results

See superior lift on in-store visits driven by our cross-device or mobile advertising.


Source: Foot Traffic Attribution Study by Placed

Announcing our new Consumer Activation Score

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Who is promotionally sensitive in your category?
And where are they all hiding? Find out – to sharpen your targeting and optimize your current Coupon Book (FSI) ad campaign and/or an integrated print and digital buy.


Index Overview

Standard Mobile

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This highly targeted media drives awareness and branding on contextually relevant sites and interest-based apps. Utilizes advanced targeting including location-based targeting to reach shoppers who have been to your retailer location or competitor location in the last 30 days.

Dynamic Mobile

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Great way to build national campaign awareness with localized information and very timely calls to action. When consumers are near a particular store, ads allow them to:

  • Click to call, get directions, view site, or download app
  • See dynamic real-time distance, store location, and maps
All ads are persistent adhesion banners, meaning that as users scroll, the ad remains above the fold.

Case Study Video
Popular beverage brand used digital advertising to stimulate traffic and sales at a large grocery retailer.

Mobile Offers

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Consumers love shopping apps. Here’s your chance to target on-the-go, mobile shoppers across native, geo-based shopping apps through our unique, location-based mobile offers platform. Drives in-store traffic.

  • Promote your offer to our proprietary network of over 30 mobile apps
  • Consumers engage with your offer when near the retail location

Audible Offers

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Drive substantial, measurable value from your broadcast ads. Unheard of, but now possible with Valassis’ amazing mobile app technology solution. Allows you to send offers via audio signals from your broadcast advertising to consumers’ mobile devices – driving purchases online or in-store.

TV | Radio | YouTube


How does Valassis Audible Offers work?

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Loyalty App

(Total Loyalty Solutions)

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What if you could build your own custom app? Even better, we’ll do it – from set up to success. For locally-owned businesses as well as national brands, a custom-branded app allows you to:

  • Show customers what makes your products and service unique
  • Send push notifications about specials and events
  • Provide incentives such as mobile coupons and rewards cards
  • Offer the convenience of online ordering
  • Link to your website
  • Connect to a dynamic email marketing program
Open rate and click-through rates perform at top of industry standards.
Learn more at

totalloyalty.com
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Handy reference for a variety of digital and mobile solutions that drive awareness and activation.


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