Making sure our clients ads are seen is a priority. Our display inventory quality ranks higher than the industry – in viewability and brand safety. To reach and activate your high-potential customers wherever they are, we deliver precisely targeted advertising across devices: smartphones, tablets and computers. Format choices include:
Accountability. To help, we created a scorecard, so you know what questions to ask all your digital media partners regarding: viewability, verification, measurement and fraud protection.Scorecard
eMarketer, March 2015
Our Sales, Account Management and Ad Operations teams are IAB certified industry experts
We are an inaugural member of Integral Ad Science’s (IAS) Certified Viewability Partner Program
Our display inventory viewability ranks higher than the industry average *IAS 2015
Our account managers provide dedicated service through the entire sales lifecycle
By mapping the U.S. into 105,000 Advertising Targeting Zones (ATZs), a sub-ZIP Code level targeting system, we’re able to identify the right pockets of opportunity for you, eliminate waste, and improve efficiency. You can extend the reach of your print campaigns or add a layer of frequency, thanks to Valassis’ proprietary neighborhood print targeting, to High-indexing neighborhoods are based on your shoppers’:
*eConsultancy, April 2015
With access to over 70% of the nation’s offline coupon dedemption data, Valassis Digital has the ability to target consumers who have redeemed coupons for a specific brand category. Our unique promotional data allows advertisers to reach more buyers of their products via custom segments and identifies price-conscious buyers.
The reporting capabilities through Valassis Digital go beyond standard KPIs to measure across attitudinal, behavioral and sales impact metrics.
Let us know what you’re looking for to grow your business. We drive improvement through data-infused campaigns.
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