Chatbots

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chatbot-for-millennials *Retale, Feb. 2017
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Chatbots are a fun, interactive and powerful tool to effectively engage your customers

Using software applications with instant messaging as a communication interface combined with artificial intelligence (AI) and natural language processing to simulate human conversation, this responsive technology allows you to overcome conventional interface issues and provide better control of your brand content.

Influence and activate shoppers with chatbot technology

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PRE-SHOP
Drive customers to store

Jumpstart a chatbot with display ads, Facebook ads, or email – customers are just a click away to start learning more about your brand

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IN-AISLE
Inspire and incentivize purchase

While in-store, customers can scan a QR code on a shelf talker to learn more about new flavors and how to save

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POST-SHOP
Cash back on product purchases

After purchase, customers can scan their receipts and choose a payment method to receive money back

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“We’re seeing huge engagement with Valassis’ innovative chatbot...

When customers walk through the doors they are then ready to make a purchase right away. We’ve seen 50 to 60 sales per month that can be tied back to the chatbot, with online ads being served to about 100,000 people each month and click-through rates between 4.5 and 5 percent. The chatbot also supports the high brand standards we have built at Feldman – we’re looking forward to finding additional ways to incorporate it into our business.”

— Al Gillespie, ecommerce director, Feldman Auto Group


Case Study

Chatbots drove leads through Facebook for Michigan based dealers
Chatbot engagements lead to 47 sales

Get Story
SS#571
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Why Valassis Digital Chatbots?

pinpoint-targeting
Precise targeting
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Unique features
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High security
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Privacy features

75% of shoppers use their mobile devices in-store

Chatbots continue to revolutionize the way consumers use digital to shop



Source: InReality; "The 2015 Reality of Retail Report," April 2015

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