VALASSIS CANADA

VALASSIS CANADA


We inspire Canadian consumers to take action

by delivering the most relevant offers with smarter cross-channel campaigns



Reach every potential opportunity in your backyard


Consumers want a consistent experience across media. It’s possible with our Consumer Activation Network.


NEWSPAPER
DIRECT MAIL
DIRECT-TO-DOOR
DIGITAL
MARKETING SERVICES



NEWSPAPER


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PRINT ACTIVATION

Coupon Book (FSI)

Still number one.

Reliable as ever, the free-standing insert continues to be the go-to vehicle for Canadian advertisers who want to drive activation, and RetailMeNot Everyday™ gives you unrivalled efficiency. Our market list provides quality over quantity in terms of circulation and reach.

  • Proven to move units
  • Delivered via quality newspapers, 8.1 million circulation
  • Select desirable markets or full national coverage

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PRINT ACTIVATION

Flyers (Inserts)

Localize your message in a powerful way.

Inserts rank among the top 3 print media for influencing purchase decisions.* We deliver an optimized, scalable plan using mail and/or newspaper at a local or national level. Ideal way to promote your offers, brand and increase traffic.

  • Multi-channel distribution assures best coverage
  • Sophisticated targeting through proprietary tools
  • Intriguing formats such as die-cut, scratch-and-sniff, rub off
  • Single source for creative, printing, delivery
*Prosper Insights & Analytics MBI, Jan. 2018
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PRINT ACTIVATION

Newspaper Ads (ROP)

Localize your message in a powerful way.

For speed to market, particularly to engage and drive sales among affluent boomers, run ROP via Valassis. With our database of over 1,600 newspapers, be assured we can place any size program for you quickly and accurately.

  • Quick solution; as fast as 24 - 48 hours from commitment
  • Newspapers include daily, community and niche publications

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PRINT ACTIVATION

Newspaper Polybags

Get billboard-impact at home.

Choose from any of our 3 options; ad printed directly on the bag, with perforated coupon, or with sample. Reaches over 4.8 million households in a single day or weekend.

  • Brand Bag™ drives awareness and traffic
  • Brand Bag+™ includes a perforated coupon or call to action
  • Newspouch® has a heat-sealed pouch containing trial samples or brochures

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DIRECT-MAIL

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PRINT ACTIVATION

Personalized Direct Mail

Relevancy enhances results.

Get highly specific with direct mail and personalize your messages, offers, maps, language or photos to households. Flexible formats to deliver your offers and samples.

  • Highly targeted using frequent shopper data, your customer data, or demographic/behavioral/geographic mailing lists
  • Highly measurable
*Prosper Insights & Analytics MBI, Jan. 2018
CONTACT US


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PRINT ACTIVATION

Neighbourhood Direct Mail

Saturate a hyper-local area.

Want to attract more customers? Our neighbourhood (unaddressed) direct mail gives you a variety of options: flyers, brochures, samples and postcards.

  • Target neighbourhoods containing your most valuable prospects using geo-demographics
  • Cost-effective way to activate shoppers around store locations, locally or nationally

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DOOR-TO-DOOR


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PRINT ACTIVATION

Direct-to-Door

Obvious way to grab attention.

Here is a can't-miss solution to use when targeting niche consumers, or where newspaper circulation is limited, or around store locations. Delivered through a network of qualified distributors.

  • Choose door hang card, polybag or sampling
  • Targeted at radius or 6-digit postal code level
  • Reach over 70% of the total Canadian market

CONTACT US


DIGITAL


email marketing

email marketing

DIGITAL ACTIVATION

Email Marketing

Beyond loyalty marketing.

Email is a low-cost way to turn prospects into customers. High quality email lists can be targeted to reach your desired customer profiles at local or national levels.

  • 100% opted-in database
  • Reach prospects at home, at work, and on the go

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DIGITAL ACTIVATION

Display Advertising

Best-in-class viewability & verification.

Making sure our clients' ads are seen is a priority. We deliver precisely targeted advertising across devices. Format choices:

  • Banners
  • Videos
  • Rich media

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DIGITAL ACTIVATION

SEARCH ENGINE MARKETING

Want to rise in searches?

Convert customers as efficiently as possible with our turnkey SEM program. We’ll help you generate more leads and website visits, ultimately achieving an impressive ROI.

  • Extensive reach – visibility on the top search engines & specialty sites
  • Daily conversion optimization – fine tune your campaigns
  • Transparent reporting – track clicks, calls and leads

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DIGITAL ACTIVATION

DIGITAL COUPONS

Generate brand trial and sales.

Generate brand trial and sales by connecting to millions of consumers. Depending on your campaign goals, we can syndicate printable and paperless coupons across our national network or host them on your website or custom landing page.

  • Loadable to a retailer’s loyalty program
  • Distributed exclusively on RetailMeNot as well as on retail and SavingStar properties
  • Access to 70,000+ store locations
  • Secure, UPC-level validation

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mobile marketing

DIGITAL ACTIVATION

Dynamic Mobile

Attract passersby, immediately.

A great way to activate consumers when they are near a particular store is via Dynamic Mobile. Builds national campaign awareness with localized, timely calls to action.

  • Click to call, get directions, view site, or download app
  • See dynamic real-time distance, store location, and maps

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mobile marketing

DIGITAL ACTIVATION

Mobile Offers

Motivate shopping app users

Engage consumers who use shopping apps with our geo-based, mobile couponing platform to drive store traffic and sales.

  • Promote your offer in our proprietary network of mobile apps
  • Incentivize consumers when near the retail location

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MARKETING SERVICES




Canada Post Services


Mail programs are easily executed with unique, turnkey services utilizing CPC LCW data.
  • Reach over 100 million adults with general and niche publications
  • Convenience of digital tear sheets and easy-to-track billing
  • Full service: placement to negotiation to analytics


Targeting


To drive a greater response and ROI, precise targeting is crucial. At Valassis, we use a unique combination of online and offline data intelligence to identify, locate and activate your best prospects
  • Pinpoint areas of high-spending potential while avoiding wasted dollars
  • Integrate and optimize print, digital and mobile media across your markets


Distribution


To drive a greater response and ROI, precise targeting is crucial. At Valassis, we use a unique combination of online and offline data intelligence to identify, locate and activate your best prospects
  • In the newspaper: paid subscription and community newspapers
  • In the mailbox: Canada Post
  • At the door: independent distributors


Creative Services


Whether or not you have an agency, you may need help with artwork. We know and apply best practices for coupon and promotion design.
  • Create fresh concepts or extend an existing campaign
  • Ensure proper sizing for all of our print formats


Transportation & Logistics Planning


Thanks to top-notch logistics, your printed advertising will arrive on time.
  • Shipping and logistical expertise for any distribution in Canada and the U.S.
  • Secure, real-time tracking of daily shipments delivered to all points throughout Canada


Printing


Simply put, we excel at printing our clients’ advertising inserts and direct mail pieces. Our capabilities include:
  • Sheet fed and full web lithography
  • Short run and large format digital
  • Specialty print products; i.e. polybags and sample door hang cards


ADVERTISE IN CANADA

We’re happy to help businesses big and small – to plan, activate and measure campaigns that inspire consumers and lift results.


1-866-576-0523

8:00 a.m. - 8:00 p.m. ET