Newsroom Press Release Archive


Valassis Digital Partners with ReachLocal to Launch Search Engine Marketing Solution

Dec 15, 2016

Valassis Digital Partners with ReachLocal to Launch Search Engine Marketing Solution
New Service will Help SMBs Reach and Convert More Local Prospects LIVONIA, Mich., Dec. 15, 2016: Valassis, a leader in intelligent media delivery, today announced it has partnered with ReachLocal to bring a turnkey Search Engine Marketing (SEM) service to its customers across devices. The solution will help small-and-medium-businesses (SMB) efficiently convert local customers and can be used as a stand-alone...
Valassis Provides Tips to Successfully Engage Shoppers This Holiday Season and Beyond

Dec 7, 2016

Valassis Provides Tips to Successfully Engage Shoppers  This Holiday Season and Beyond
With Recent Industry Research in Mind, Marketers Should Capitalize on Data, Offer Deals and Promote Across Channels LIVONIA, Mich., Dec. 7, 2016: As marketers close out the year and prepare for a strong start to 2017, today, Valassis shared insights based on recent industry research for marketers to keep in mind during the final push of the holiday shopping season and to generate a strong start...
Valassis and Lityx Expand Media Optimization Capabilities to Cross-channel Marketers

Dec 1, 2016

Valassis and Lityx Expand Media Optimization Capabilities to Cross-channel Marketers
LIVONIA, Mich. and WILMINGTON, Del., Dec. 1, 2016: Valassis, a leader in intelligent media delivery, and Lityx, a leader in the automation of advanced analytics, announced today that they are working together to provide marketers a seamless way to deliver automated cross-channel optimization.The joint analytical power of Valassis and Lityx provides advertisers with campaign optimization support for...
Valassis Acquires House2Home Showcase Magazine to Expand Local Solutions

Nov 28, 2016

Valassis Acquires House2Home Showcase Magazine to Expand Local Solutions
Further Extending Services to the Small and Medium Sized Business Market LIVONIA, Mich., Nov. 28, 2016: Valassis, a leader in intelligent media delivery, announced today that House2Home Showcase magazine will join Clipper, the Valassis-owned shared mail brand, further consolidating its presence in the hyperlocal marketing industry. House2Home Showcase magazine operates in the Phoenix, AZ and Sacramento,...
Valassis Offers Tips for Small Business Saturday Success

Nov 23, 2016

Valassis Offers Tips for Small Business Saturday Success
Hyper-Local Marketing Strategy can Drive Superior Results During Holiday LIVONIA, Mich., Nov. 23, 2016: Valassis, a leader in intelligent media delivery, today shares three essential tips for local companies to capitalize on Small Business Saturday. This American shopping holiday is held on the Saturday after Thanksgiving and entices consumers to “shop small” on a day that falls during...
Farm & Home Hardware Drives Sales, Loyalty and Customer Acquisition With Intelligent Media Delivery Solutions From Valassis

Nov 10, 2016

Farm & Home Hardware Drives Sales, Loyalty and Customer Acquisition With Intelligent Media Delivery Solutions From Valassis
Hardware Store Taps Data to Target Hyper-local Shoppers and Generates a 440 percent Return on Investment LIVONIA, Mich., Nov. 10, 2016: Valassis today announced that Farm & Home Hardware has successfully engaged and activated customers at a local level using data from Valassis’ intelligent media delivery solutions.The Ohio-based hardware store, which serves as a garden center, provider of...
Valassis Research Focuses on Savings Mindset of Multicultural Consumers

Nov 3, 2016

Valassis Research Focuses on Savings Mindset of Multicultural Consumers
LIVONIA, Mich., Nov. 3, 2016:  A recent study by Valassis, a leader in intelligent media delivery, found that multicultural consumers are more likely to spend over two hours each week looking for coupons and deals than your average consumer. Additionally, over 50 percent of the multicultural consumers surveyed said they use print coupons, with the new report showing how they embrace technology...
Harland Clarke Holdings Announces Valassis CEO Victor Nichols to Be the Company's New CEO; Chuck Dawson to Become Chairman of the Board

Oct 25, 2016

Harland Clarke Holdings Announces Valassis CEO Victor Nichols to Be the Company's New CEO; Chuck Dawson to Become Chairman of the Board
SAN ANTONIO, Texas, Oct. 25, 2016: Harland Clarke Holdings today announced that current Valassis Chief Executive Officer Victor Nichols will become the company’s new CEO. Current CEO Chuck Dawson will move to Chairman of the company’s Board of Directors and will continue to be actively involved in strategic initiatives, client relationships and overall corporate planning and strategy.In...
An Extended Holiday Shopping Season Plus Deal-seeking Consumers, Equals Opportunity for Retailers

Oct 20, 2016

An Extended Holiday Shopping Season Plus Deal-seeking Consumers,  Equals Opportunity for Retailers
Valassis Research Shows Discounted Offers Play a Vital Role in Consumers' Holiday Shopping Behavior LIVONIA, Mich., Oct. 20, 2016: A recent study by Valassis, a leader in intelligent media delivery, found that 91 percent of value-seeking consumers use coupons while holiday shopping. The results, produced by an online survey of nearly 9,000 respondents, indicate that the use of coupons and offers –...
Greg Green Joins Valassis as Chief Data and Analytics Officer

Oct 12, 2016

Greg Green Joins Valassis as Chief Data and Analytics Officer
LIVONIA, Mich., Oct. 12, 2016: Valassis, a leader in intelligent media delivery, has appointed Greg Green as the company’s first Chief Data and Analytics Officer. In this role, he will drive the company’s data strategy, vision and execution, serving clients’ interests about data, insights and analytics.“Expertise in data and analytics is paramount to intelligent media delivery,”...
Valassis Increases Local Market Presence with Arizona Area Acquisition

Oct 6, 2016

Valassis Increases Local Market Presence with Arizona Area Acquisition
Clipper Market Place Arizona Joins Valassis as Part of Local Solutions Strategy LIVONIA, Mich., Oct. 6, 2016: Valassis, a leader in intelligent media delivery, announced today that Clipper Market Place Arizona will join Local Flavor, the Valassis-owned shared mail brand. Clipper Market Place Arizona is a private direct mail company owned by newspaper group 1013 Communications, LLC. In Arizona, Clipper...
Valassis 2016 Coupon Savings Report Reveals Rise in Annual Coupon Incentives

Sep 26, 2016

Valassis 2016 Coupon Savings Report Reveals Rise in Annual Coupon Incentives
LIVONIA, Mich., Sept. 26, 2016: Valassis, a leader in intelligent media delivery, today announced its 2016 Coupon Savings Report, highlighting that consumer packaged goods (CPG) coupon incentives exceed half a trillion dollars annually. The insights were gleaned from an analysis done by NCH Marketing Services, Inc., a Valassis company, which examined marketers’ strategic use of increased coupon...
Valassis Rolls Out New Release of Local Flavor Mobile App for Hyper-Local Deals

Sep 15, 2016

Valassis Rolls Out New Release of Local Flavor Mobile App for Hyper-Local Deals
LIVONIA, Mich., Sept. 15, 2016: Valassis, a leader in intelligent media delivery, today announced that the latest version of its Local Flavor Mobile App is now available in the Apple Store and Google Play. Local Flavor is a product of Clipper Magazine, a wholly owned subsidiary of Valassis. The app is packed with thousands of local deals and coupons that help shoppers save 50 percent or more on dining...
Valassis’ Rebecca Schlachter Named to IAB Data Center of Excellence Board

Sep 13, 2016

Valassis’ Rebecca Schlachter Named to IAB Data Center of Excellence Board
LIVONIA, Mich., Sept. 13, 2016: Valassis, a leader in intelligent media delivery, is proud to announce Rebecca Schlachter, executive director, data and analytics, Valassis Digital, has been elected to the Interactive Advertising Bureau (IAB) Data Center of Excellence Board. The Data Center of Excellence is an independently funded and staffed unit within IAB founded to drive the “data agenda”...
New Valassis Research Points to Rise in Print and Digital Coupon Use

Aug 29, 2016

New Valassis Research Points to Rise in Print and Digital Coupon Use
With More Than One-third of Survey Respondents Using Print and Digital Coupons Equally, Brands Must Embrace an Integrated Media Strategy LIVONIA, Mich., Aug. 29, 2016: In advance of National Coupon Month, Valassis, a leader in intelligent media delivery, today announced the results of its 2016 Purse String Survey. The findings, produced by an online survey of nearly 9,000 value-seeking consumers,...
Valassis Continues Local Market Expansion with Atlanta Area Acquisition

Aug 4, 2016

Valassis Continues Local Market Expansion with Atlanta Area Acquisition
SuperCoups Atlanta Joins Valassis as Part of Local Solutions Strategy LIVONIA, Mich., August 4, 2016: Valassis, a leader in intelligent media delivery, announced today the acquisition of SuperCoups of Atlanta, an independently-owned mailer operating within the SuperCoups franchise system. Valassis is the franchisor and owner of the SuperCoups brand. In the Atlanta market, SuperCoups reaches nearly 200,000...
Silvercrest Advertising and Valassis Team up to Deliver Enhanced Local Marketing Solutions to Brands

Jul 28, 2016

Silvercrest Advertising and Valassis Team up to Deliver Enhanced Local Marketing Solutions to Brands
LOS ANGELES and LIVONIA, Mich., July 29, 2016: Silvercrest Advertising, a local media planning and buying solution provider, and Valassis, a leader in intelligent media delivery,  announced today that they are working together to help small business owners activate their target consumers. Driven by ongoing demand for their proprietary state-of-the-art Localized Media Automation Platform (LMap),...
Valassis Research Highlights Strong Coupon Usage Among Affluent Shoppers

Jul 28, 2016

Valassis Research Highlights Strong Coupon Usage Among Affluent Shoppers
Desire to Save Doesn’t Vary by Income LIVONIA, Mich., July 28, 2016: A recent study by Valassis, a leader in intelligent media delivery, found that coupon use among the affluent continues to be strong despite their six-digit annual incomes. Consumers collectively saved $3.4 billion by redeeming coupons in 2015, according to NCH data, and affluent shoppers were no exception. Valassis’...
New Valassis.com Equips Marketers with Best Practices, Data and Insights

Jul 22, 2016

New Valassis.com Equips Marketers with Best Practices, Data and Insights
Website Provides Tools to Engage and Activate Consumers With Intelligent Media Delivery  LIVONIA, Mich., July 22, 2016: Valassis, a leader in intelligent media delivery, connects marketers with data, insights and a host of resources on its new Valassis.com website, designed to help retailers and brands activate their target consumers. Through its website, Valassis equips marketers with tools to...
Valassis and National Center for Missing & Exploited Children Offer Safety Tips to Help Prevent Abductions and Online Solicitations This Summer

Jul 20, 2016

Valassis and National Center for Missing & Exploited Children Offer Safety Tips to Help Prevent Abductions and Online Solicitations This Summer
LIVONIA, Mich., July 20, 2016: As children across the nation are embracing their summer vacations and time away from school, Valassis, a leader in intelligent media delivery, and the National Center for Missing & Exploited Children (NCMEC) remind parents and their children to keep safety top of mind. According to the FBI, in 2015 there were 460,699 reports of missing children made to law enforcement...