Newsroom Press Release Archive


Precise Targeting is Key to Holiday Marketing Success, Says Valassis

Oct 12, 2017

Precise Targeting is Key to Holiday Marketing Success, Says Valassis
Marketers Must Use Data to Anticipate Consumers Already Planning Their Holiday Shopping LIVONIA, Mich., Oct. 12, 2017: Valassis, a leader in intelligent media delivery, today offers marketers best practices to break through the noise and engage with shoppers this holiday season as consumer planning is under way. According to the National Retail Federation (NRF), researching the perfect gift is an essential...
Valassis Completes Acquisition of Digital Marketing Technology Company MaxPoint

Oct 10, 2017

Valassis Completes Acquisition of Digital Marketing Technology Company MaxPoint
Enhances Valassis Digital Targeting, Personalization and Measurement Capabilities LIVONIA, Mich., Oct. 10, 2017: Valassis, a leader in intelligent media delivery, today announced the completion of the acquisition of MaxPoint Interactive, a leading digital marketing technology company.   “We are excited to welcome MaxPoint to our Valassis Digital team, further enhancing our unique intelligent...
Valassis Survey: Retail Landscape Continues to Transform but Deals Still Dominate

Sep 28, 2017

Valassis Survey: Retail Landscape Continues to Transform but Deals Still Dominate
Consumers Want Deals Across In-store and Online Retail Channels LIVONIA, Mich., Sept. 28, 2017: Valassis, a leader in intelligent media delivery, today shares key insights for retailers from its 2017 RedPlum® Purse String Survey. Results show a common theme we see in the marketplace – the definition of a store to a consumer has no boundaries – they are shopping physical and online retail...
As the Grocery Landscape Changes, Saving is Top of Mind

Sep 21, 2017

As the Grocery Landscape Changes, Saving is Top of Mind
Preferences Continue to Evolve but Value Remains a Top Influence on Purchases   LIVONIA, Mich., Sept. 21, 2017: Valassis, a leader in intelligent media delivery, today shares key insights for grocers from its 2017 RedPlum® Purse String Survey. Survey results show that consumers expect more from their grocery suppliers, including home delivery, online shopping and – most of all –...
Three Practical Ways Retail Marketers can Benefit From Chatbots

Sep 19, 2017

Three Practical Ways Retail Marketers can Benefit From Chatbots
As Digital Innovation Transforms the Retail Industry, Chatbots Can be Key to a Brick-and-Mortar Resurgence LIVONIA, Mich., Sept. 19, 2017: Valassis, a leader in intelligent media delivery, today shares insights on the value of chatbots in the modern-day retail environment. These powerful artificial intelligence (AI) programs can enhance consumer engagement, job functions and employee efficiency and...
Valassis: Digital Data Can Drive Print Promotions

Sep 11, 2017

Valassis: Digital Data Can Drive Print Promotions
National Etailing and Mail Conference Topic Focuses on Building Rich Profile With Online and Offline Data LIVONIA, Mich., Sept. 11, 2017: Valassis, a leader in intelligent media delivery, shares with attendees of the National Etailing and Mail Organization of America (NEMOA) directXchange by NEMOA 2017 Fall Conference, how digital data can improve print promotions. Demographics, geography, recency...
Acquisition of SI View is Latest in Valassis’ Hyper-local Expansion Efforts

Sep 5, 2017

Acquisition of SI View is Latest in Valassis’ Hyper-local Expansion Efforts
Strengthens Staten Island, New York Foothold LIVONIA, Mich., Sept. 5, 2017: Valassis, a leader in intelligent media delivery, announced that SI View – operating in Staten Island, New York – will join Clipper, the Valassis-owned magazine focused on local businesses. SI View is a well-known brand that will enhance Valassis’ position in the Staten Island market. SI View has been mailing...
New Valassis Survey: Consumers Prioritize Savings in Age of Convenience

Aug 30, 2017

New Valassis Survey: Consumers Prioritize Savings in Age of Convenience
RedPlum® Purse String Survey Reveals Affinity for Value with Mix of Print and Digital Offers LIVONIA, Mich., Aug. 30, 2017: In advance of National Coupon Month in September, Valassis, a leader in intelligent media delivery, today shares key insights from its 2017 RedPlum Purse String Survey. Based on a survey of 8,550 value-seeking consumers, Valassis finds that shoppers not only want convenience...
Valassis to Acquire MaxPoint for $13.86 per Share in Cash

Aug 28, 2017

Valassis to Acquire MaxPoint for $13.86 per Share in Cash
Acquisition Enhances Valassis Digital’s Targeting, Personalization and Measurement Capabilities LIVONIA, Michigan, August 28, 2017 -- Valassis, a leader in intelligent media delivery, today announced that it has reached a definitive agreement, through its parent company Harland Clarke Holdings, to acquire MaxPoint Interactive (NASDAQ:MXPT), a leading digital marketing technology company. MaxPoint...
Valassis: Now is the Time for a Brick and Mortar Retail Resurgence

Aug 24, 2017

Valassis: Now is the Time for a Brick and Mortar Retail Resurgence
The Environment is Ideal for Retailers to Make a Meaningful Consumer Connection LIVONIA, Mich., Aug. 24, 2017: Valassis, a leader in intelligent media delivery, offers best practices for brick and mortar retailers to succeed in a competitive and consolidating industry. The retail industry is in a state of transformation. Some have coined it the “retail apocalypse,” with many brick and mortar...
Valassis Shares how Franchisees can Make the Most of Corporate Advertising Programs

Aug 21, 2017

Valassis Shares how Franchisees can Make the Most of Corporate Advertising Programs
Casual Dining Groups Integrate Print and Digital, Driving Improved Results LIVONIA, Mich., Aug. 21, 2017: Valassis, a leader in intelligent media delivery, today shares insights on how franchisees can maximize the benefits of corporate-sponsored advertising programs. Ten franchisee co-op groups representing over 400 casual dining locations improved their corporate national direct mail outreach to their...
Clipper’s Total Loyalty Solutions Offers QSRs new Online Ordering Platform

Aug 10, 2017

Clipper’s Total Loyalty Solutions Offers QSRs new Online Ordering Platform
Custom Branding and One-click Ordering Create Frictionless Consumer Experience LIVONIA, Mich., Aug. 10, 2017: Clipper Magazine, today announced its new, customizable platform through the Total Loyalty Solutions (TLS) mobile app builder that makes online ordering effortless. TLS is an offering through Clipper Magazine, a wholly owned subsidiary of Valassis, a leader in intelligent media delivery. The...
Valassis Research Provides Intelligence to Capture Back-to-School Spend

Jul 27, 2017

Valassis Research Provides Intelligence to Capture Back-to-School Spend
Retailer Insights to win the Sales Race for Electronics, Apparel and Furniture LIVONIA, Mich., July 27, 2017: Proprietary research from Valassis, a leader in intelligent media delivery, reveals shopper tendencies across electronics, apparel and furniture purchases. This insight can help inform retailers how and where to influence shoppers this back-to-school season, particularly college students as...
Valassis Addresses the Need for Savings and Value in an Era of Grocery Disruption

Jul 24, 2017

Valassis Addresses the Need for Savings and Value in an Era of Grocery Disruption
LIVONIA, Mich., July 24, 2017: Valassis, a leader in intelligent media delivery, today shares insights on how grocers can thrive in today’s evolving marketplace, where shoppers have more options than ever before. While grocery shopping has traditionally been a ritual process, the industry is ripe for disruption. The competitive landscape has changed as evidenced by Amazon’s recent acquisition...
Feldman Automotive Group Drives Dealership Sales With Valassis Chatbot

Jul 17, 2017

Feldman Automotive Group Drives Dealership Sales With Valassis Chatbot
Detroit-based Businesses Join to Qualify In-market Leads, Generating Approximately 50 Vehicle Sales per Month LIVONIA, Mich., July 17, 2017: Valassis, a leader in intelligent media delivery, has developed a new chatbot, helping Detroit-based Feldman Automotive Group drive vehicle sales, while boosting click-through rates that exceed the auto industry average. Valassis, along with SMART (Strategic Marketing...
New Valassis Data and Analytics Offering Precisely Pinpoints Value Seekers

Jul 10, 2017

New Valassis Data and Analytics Offering Precisely Pinpoints Value Seekers
Consumer Activation Score Identifies Neighborhoods and Markets With Value-oriented Audiences LIVONIA, Mich., July 10, 2017: Valassis, a leader in intelligent media delivery, today launched its Consumer Activation Score, enabling advertisers to precisely target value-oriented audiences and deliver the deals they want to receive. Pairing its industry-leading advanced targeting and data analytics capabilities...
Americans Love to Save Despite Strong Economic Outlook, Reports Valassis

Jun 29, 2017

Americans Love to Save Despite Strong Economic Outlook, Reports Valassis
 Research Underscores Marketing Opportunity to Enhance Relevance and Activate Consumers LIVONIA, Mich., June 29, 2017: Valassis, a leader in intelligent media delivery, takes a look at American savings habits in advance of the Fourth of July holiday. Saving has become an American pastime. Despite the brightened economic outlook – as the U.S. unemployment rate hits a 16-year low –...
Dads Just as Likely as Moms to Use Coupons, Valassis Study Shows

Jun 12, 2017

Dads Just as Likely as Moms to Use Coupons, Valassis Study Shows
 Savings Influence Dads Along Their Entire Path to Purchase LIVONIA, Mich., June 12, 2017: A consumer study from Valassis, a leader in intelligent media delivery, finds that dads are just as interested as moms in saving money on purchases, and in some cases, their coupon zeal surpasses that of their female counterpart. Parents are more alike than dissimilar when it comes to shopping for traditional...
Tap Into Millennials’ Savings Mindset With Insight From Valassis Data

Jun 5, 2017

Tap Into Millennials’ Savings Mindset With Insight From Valassis Data
College Graduates Benefit From Savings Tips as They job Search and Take on Expenses LIVONIA, Mich., June 5, 2017: Valassis, a leader in intelligent media delivery, shares tips for marketers and millennials, keeping in mind this consumer segment’s unique preferences and need for a budget-conscious lifestyle upon graduation. College graduates are often faced with a new set of financial responsibilities...
Valassis Continues to Grow Hyper-local Footprint by Acquiring GreatDeal$ Magazine®

Jun 2, 2017

Valassis Continues to Grow Hyper-local Footprint by Acquiring GreatDeal$ Magazine®
Enters Grand Rapids and Kalamazoo, Michigan LIVONIA, Mich., June 2, 2017: Valassis, a leader in intelligent media delivery, announced today that GreatDeal$ Magazine® – operating in Grand Rapids and Kalamazoo – will join Clipper, the Valassis-owned magazine focused on local businesses. GreatDeal$ Magazine is distributed to approximately 340,000 households seven times a year and increases...