Newsroom Press Release Archive


Valassis Research Highlights Fathers’ Zeal for Savings

Jun 13, 2018

Valassis Research Highlights Fathers’ Zeal for Savings
Dads Research Deals, Value Convenience, Shop Local and Share Experiences LIVONIA, Mich., June 13, 2018: In advance of Father’s Day, Valassis, a leader in activating consumers through intelligent media delivery, today released new research stemming from its 2K18 Coupon Intelligence Report revealing how modern dads shop for consumer packaged goods items.  The study highlights the importance...
Valassis Data is at the Core of Community Rebuilding and Revitalization

Jun 4, 2018

Valassis Data is at the Core of Community Rebuilding and Revitalization
LIVONIA, Mich., June 4, 2018: Valassis, a leader in activating consumers through intelligent media delivery, helps community rebuilding efforts by providing a statistically-based snapshot of areas in need of assistance. Valassis is uniquely positioned to provide a historical baseline and track population growth at a neighborhood level. Working closely with the U.S. Postal Service, Valassis updates its...
Valassis Digital Engineer Recognized for Computer Science Contributions

Jun 1, 2018

Valassis Digital Engineer Recognized for Computer Science Contributions
Peter Parente is Part of the Team Awarded for its Open Source-based Project Jupyter Collaboration LIVONIA, Mich., June 1, 2018: Valassis Digital, a leading digital marketing intelligence company, announced that Peter Parente, Principal Software Engineer, has been recognized for his contributions on Project Jupyter, as a recipient of the prestigious technical Software System Award from the Association...
Valassis: Let no Missing Child be Forgotten

May 22, 2018

Valassis: Let no Missing Child be Forgotten
Have You Seen Me? ® Program Delivers Hope as National Missing Children’s Day is Observed LIVONIA, Mich., May 22, 2018: As National Missing Children’s Day nears – marked each year on May 25 – Valassis, a leader in activating consumers through intelligent media delivery, reaffirms its strong commitment to deliver hope to missing children. Valassis uses the power of its products...
Clipper Magazine Shares Industry Benchmarks for Restaurants

May 15, 2018

Clipper Magazine Shares Industry Benchmarks for Restaurants
Reveals Insights on Average Order Values to Help Restauranteurs Measure Online Ordering Performance LIVONIA, Mich., May 15, 2018: Clipper Magazine, a wholly owned subsidiary of Valassis, a leader in activating consumers through intelligent media delivery, today released restaurant average order value (AOV) benchmarks compiled from its Total Loyalty Solutions (TLS) mobile app-builder.  The data,...
New Valassis Research: Mobile-Savvy Moms Drive Brick-and-Mortar Retail Success

May 9, 2018

New Valassis Research: Mobile-Savvy Moms Drive Brick-and-Mortar Retail Success
2K18 Coupon Intelligence Report Highlights Mothers’ Affinity for the In-store Experience and Mobile Apps LIVONIA, Mich., May 9, 2018: In honor of Mother’s Day, Valassis, a leader in activating consumers through intelligent media delivery, today released new research stemming from its 2K18 Coupon Intelligence Report highlighting how modern moms shop. Despite growth in ecommerce, mothers...
New Valassis Data: Modern Consumers Prefer Organics, Meal Kits and Local Stores When Grocery Shopping

Apr 30, 2018

New Valassis Data: Modern Consumers Prefer Organics, Meal Kits and Local Stores When Grocery Shopping
2K18 Coupon Intelligence Report Highlights Key Motivators and Trends for Today’s Grocery Shopper LIVONIA, Mich., April 30, 2018: In a recent study, Valassis, a leader in activating consumers through intelligent media delivery, found that 33 percent of consumers make an effort to buy only (or mostly) organic and natural products. This percentage increases substantially among parents (48 percent)...
At Industry Coupon Conference, Valassis Shares What Motivates Consumers

Apr 19, 2018

At Industry Coupon Conference, Valassis Shares What Motivates Consumers
2K18 Coupon Intelligence Report Findings Help Define Today’s Modern Shopper LIVONIA, Mich., April 19, 2018: Valassis, a leader in activating consumers through intelligent media delivery, will share information at the Industry Coupon Conference about how consumers shop and interact with technology. Grocery options continue to expand, creating disruption in the industry while also delivering greater...
New Valassis Research Highlights How Restaurants Can Earn a Bigger Slice of the Pie

Apr 10, 2018

New Valassis Research Highlights How Restaurants Can Earn a Bigger Slice of the Pie
Tempt the Dynamic Restaurant Customer With Timely, Relevant Deals LIVONIA, Mich., April 10, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today released new data around key motivators for enticing restaurant visits.   The “Tempting the Dynamic Restaurant Customer” research found that although the majority of consumers “usually visit the same...
Augmented Reality is Here to Stay: Key Considerations for Marketers

Mar 28, 2018

Augmented Reality is Here to Stay: Key Considerations for Marketers
From Real-time Marketing to Physical and Digital Integration, AR is Changing the Game LIVONIA, Mich., March 28, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today shares key considerations for marketers and retailers as they look to leverage augmented reality (AR) technology in their campaigns. RetailMeNot reports that nearly all (99 percent) of retailers wish...
Valassis Research: Dynamic, Informed Shoppers Empowered to Save

Mar 20, 2018

Valassis Research: Dynamic, Informed Shoppers Empowered to Save
Annual Coupon Intelligence Report Examines Behaviors of In-store, Online and Omnichannel Shoppers LIVONIA, Mich., March 20, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today released its annual 2K18 Coupon Intelligence Report. Titled “Modern Shoppers and Their Quest for Savings,” the report examines responses of 1,000 U.S. consumers to determine...
Continuing to Grow Hyper-local Footprint, Valassis Acquires The Flyer

Mar 16, 2018

Continuing to Grow Hyper-local Footprint, Valassis Acquires The Flyer
Will Serve More Small- and Medium-sized Businesses in the Florida Market LIVONIA, Mich., March 16, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today announced that The Flyer will join Clipper, the Valassis-owned magazine focused on local businesses. Distributed to more than 1.6 million households weekly, The Flyer is delivered via direct mail throughout Southeast...
Valassis and RetailMeNot Partner to Form a New Consumer Brand Experience

Mar 15, 2018

Valassis and RetailMeNot Partner to Form a New Consumer Brand Experience
RedPlum® Becomes RetailMeNot Everyday™ LIVONIA, Mich. and AUSTIN, Texas, March 15, 2018 —Valassis and RetailMeNot, Inc., both wholly owned subsidiaries of Harland Clarke Holdings, announced today the rebrand of Valassis’ RedPlum® consumer-facing print portfolio to RetailMeNot Everyday™, including direct mail and the free-standing insert (FSI) coupon book. The savings...
Valassis Digital Continues Accelerated Market Momentum

Mar 8, 2018

Valassis Digital Continues Accelerated Market Momentum
Launch of the Valassis Consumer GraphTM, High Quality Scores and Successful Acquisition of MaxPoint Interactive Fuels Ongoing Market Demand for Leader in Intelligent Media Delivery LIVONIA, Mich., March 8, 2018: Valassis Digital, a division of Valassis and leader in activating consumers through best-in-class digital marketing solutions, announced its accelerated commitment to delivering the future of...
Shoppers Primed to Spend and Save on Home Improvement

Feb 26, 2018

Shoppers Primed to Spend and Save on Home Improvement
Valassis Research Reveals Home Improvers Plan and Research Projects, Deals Sway Purchases LIVONIA, Mich., Feb. 26, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today released its Dynamic Home Improvement Shopper findings, to help advertisers create smarter, more customized campaigns based on how consumers research, plan and purchase items for their home projects. Valassis’...
Valassis Supercharges Digital Retargeting With Email, Direct Mail Solution

Feb 22, 2018

Valassis Supercharges Digital Retargeting With Email, Direct Mail Solution
Valassis Remarketing Activation Connects Online and Offline Data to Tailor Consumer Engagement LIVONIA, Mich., Feb. 22, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today announced the launch of Valassis Remarketing Activation (VRA) to identify, target, deliver and track personalized promotional messages based on online activity and offline data. In 2017, 43...
Coupon Redemption Trend Analysis: CPG Marketers are Spreading Media Too Thin

Feb 13, 2018

Coupon Redemption Trend Analysis: CPG Marketers are Spreading Media Too Thin
Marketers Must Balance Satisfying Consumer Demand for Savings With the Right Media Mix LIVONIA, Mich., Feb. 13, 2018: NCH Marketing Services, a subsidiary of Valassis, a leader in activating consumers through intelligent media delivery, today reports its Year-End 2017 Coupon Trends Analysis for Consumer Packaged Goods (CPG). Findings reveal that consumers achieved $3.1 billion in savings over the last...
Valassis: Increased Touchpoints and Integrated Campaigns Activate Furniture Buyers

Jan 30, 2018

Valassis: Increased Touchpoints and Integrated Campaigns Activate Furniture Buyers
Understanding Media’s Influence on the Consumer is a Key Topic at Home Furnishings Association Event LIVONIA, Mich., Jan. 30, 2018: Valassis, a leader in activating consumers through intelligent media delivery, shares insights on how marketers can attract consumers looking to buy furniture in order to capture their share of the $108 billion home furnishings category. Furniture manufacturers release...
Valassis Survey: Big Game Provides Opportunity for Small, Local Businesses to Score

Jan 29, 2018

Valassis Survey: Big Game Provides Opportunity for Small, Local Businesses to Score
Majority of Party Hosts Plan to Shop In-store, Close to Home LIVONIA, Mich., Jan. 29, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today released survey findings on the shopping behavior of those planning to host a party for the year’s biggest pro football game. According to Valassis’ survey, nearly three quarters (73 percent) of this year’s...
Valassis Study: Patient Loyalty – A Fading Trend or Boon for Healthcare?

Jan 24, 2018

Valassis Study: Patient Loyalty – A Fading Trend or Boon for Healthcare?
New Research Reveals How Consumers, Namely Millennials and Parents, Choose Healthcare Providers LIVONIA, Mich., Jan. 24, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today released its Dynamic Healthcare Consumer findings, examining factors that influence how consumers select healthcare providers. Derived from over 1,300 respondents, the study reveals one-third...