Newsroom Press Release Archive


At Industry Coupon Conference, Valassis Shares What Motivates Consumers

Apr 19, 2018

At Industry Coupon Conference, Valassis Shares What Motivates Consumers
2K18 Coupon Intelligence Report Findings Help Define Today’s Modern Shopper LIVONIA, Mich., April 19, 2018: Valassis, a leader in activating consumers through intelligent media delivery, will share information at the Industry Coupon Conference about how consumers shop and interact with technology. Grocery options continue to expand, creating disruption in the industry while also delivering greater...
New Valassis Research Highlights How Restaurants Can Earn a Bigger Slice of the Pie

Apr 10, 2018

New Valassis Research Highlights How Restaurants Can Earn a Bigger Slice of the Pie
Tempt the Dynamic Restaurant Customer With Timely, Relevant Deals LIVONIA, Mich., April 10, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today released new data around key motivators for enticing restaurant visits.   The “Tempting the Dynamic Restaurant Customer” research found that although the majority of consumers “usually visit the same...
Augmented Reality is Here to Stay: Key Considerations for Marketers

Mar 28, 2018

Augmented Reality is Here to Stay: Key Considerations for Marketers
From Real-time Marketing to Physical and Digital Integration, AR is Changing the Game LIVONIA, Mich., March 28, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today shares key considerations for marketers and retailers as they look to leverage augmented reality (AR) technology in their campaigns. RetailMeNot reports that nearly all (99 percent) of retailers wish...
Valassis Research: Dynamic, Informed Shoppers Empowered to Save

Mar 20, 2018

Valassis Research: Dynamic, Informed Shoppers Empowered to Save
Annual Coupon Intelligence Report Examines Behaviors of In-store, Online and Omnichannel Shoppers LIVONIA, Mich., March 20, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today released its annual 2K18 Coupon Intelligence Report. Titled “Modern Shoppers and Their Quest for Savings,” the report examines responses of 1,000 U.S. consumers to determine...
Valassis Digital Continues Accelerated Market Momentum

Mar 8, 2018

Valassis Digital Continues Accelerated Market Momentum
Launch of the Valassis Consumer GraphTM, High Quality Scores and Successful Acquisition of MaxPoint Interactive Fuels Ongoing Market Demand for Leader in Intelligent Media Delivery LIVONIA, Mich., March 8, 2018: Valassis Digital, a division of Valassis and leader in activating consumers through best-in-class digital marketing solutions, announced its accelerated commitment to delivering the future of...
Shoppers Primed to Spend and Save on Home Improvement

Feb 26, 2018

Shoppers Primed to Spend and Save on Home Improvement
Valassis Research Reveals Home Improvers Plan and Research Projects, Deals Sway Purchases LIVONIA, Mich., Feb. 26, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today released its Dynamic Home Improvement Shopper findings, to help advertisers create smarter, more customized campaigns based on how consumers research, plan and purchase items for their home projects. Valassis’...
Valassis Supercharges Digital Retargeting With Email, Direct Mail Solution

Feb 22, 2018

Valassis Supercharges Digital Retargeting With Email, Direct Mail Solution
Valassis Remarketing Activation Connects Online and Offline Data to Tailor Consumer Engagement LIVONIA, Mich., Feb. 22, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today announced the launch of Valassis Remarketing Activation (VRA) to identify, target, deliver and track personalized promotional messages based on online activity and offline data. In 2017, 43...
Valassis Acquires Maryland Pennysaver

Jan 23, 2018

Valassis Acquires Maryland Pennysaver
Helping Small- and Medium-Size Businesses Reach Consumers and Expanding its Classified Network LIVONIA, Mich., Jan. 23, 2018: Valassis, a leader in activating consumers through intelligent media delivery, announced that it has acquired Maryland Pennysaver, distributed via direct mail throughout Maryland, including the counties of Anne Arundel, Baltimore, Howard, Prince George’s, Charles, Calvert...
Valassis Names Cindy Walker Senior Vice President of Human Resources

Jan 8, 2018

Valassis Names Cindy Walker Senior Vice President of Human Resources
LIVONIA, Mich., Jan. 8, 2018: Valassis, a leader in activating consumers through intelligent media delivery, announced the appointment of Cindy Walker to Senior Vice President, Human Resources. She will lead the strategic direction for human resources across the company, working closely with Valassis leaders on organizational design, talent management and acquisition, associate development, associate...
Valassis Holiday Shopper Survey: Both Online and Offline Commerce are in for a Happy Holiday Season

Dec 7, 2017

Valassis Holiday Shopper Survey: Both Online and Offline Commerce are in for a Happy Holiday Season
83 percent of consumers still plan to shop after Cyber Monday, with purchases swayed by promotions Nearly 80 percent of moms, millennial parents will leave a store in search of a better deal 53 percent say coupons are the biggest influence on their holiday purchases LIVONIA, Mich., Dec. 7, 2017: Valassis, a leader in intelligent media delivery, today announced results from its 2017 Valassis Holiday...
Valassis Survey: ‘Sofa Sunday’ Key Day to Influence Cyber Monday Shoppers

Nov 9, 2017

Valassis Survey: ‘Sofa Sunday’ Key Day to Influence Cyber Monday Shoppers
67 Percent of Consumers Expect More Than $100 in Cyber Monday Savings This Year LIVONIA, Mich., Nov. 9, 2017: Valassis, a leader in intelligent media delivery, today announced results from its new survey on how consumers deal hunt, prepare and plan on “Sofa Sunday,” the day before Cyber Monday. Feedback from over 500 U.S. Cyber Monday shoppers reveals that nearly three-quarters (71 percent)...
Valassis Acquires Sacandaga Direct Mail, LLC in New York

Oct 30, 2017

Valassis Acquires Sacandaga Direct Mail, LLC in New York
Helps More Small and Medium-Size Businesses Reach Consumers LIVONIA, Mich., Oct. 30, 2017: Valassis, a leader in intelligent media delivery, today announced that Sacandaga Direct Mail, LLC will join Clipper, the Valassis-owned magazine focused on local businesses. Sacandaga Direct Mail, LLC, operates Sacandaga Magazine, Amsterdam Magazine, Twin Cities Magazine, The Valley Magazine and Real Estate...
Valassis Study: Apparel Trends Guide Retailers to Activate Shoppers

Oct 25, 2017

Valassis Study: Apparel Trends Guide Retailers to Activate Shoppers
Research and Planning are Essential in Shaping Consumers’ Apparel Purchase Behavior LIVONIA, Mich., Oct. 25, 2017: Valassis, a leader in intelligent media delivery, today highlighted findings from its Capturing the Dynamic Retail Shopper: Parent Snap proprietary research, analyzing the planning and purchase behavior of apparel shoppers. The survey finds 43 percent of all respondents research and...
Valassis Survey: Retail Landscape Continues to Transform but Deals Still Dominate

Sep 28, 2017

Valassis Survey: Retail Landscape Continues to Transform but Deals Still Dominate
Consumers Want Deals Across In-store and Online Retail Channels LIVONIA, Mich., Sept. 28, 2017: Valassis, a leader in intelligent media delivery, today shares key insights for retailers from its 2017 RedPlum® Purse String Survey. Results show a common theme we see in the marketplace – the definition of a store to a consumer has no boundaries – they are shopping physical and online retail...
Valassis to Acquire MaxPoint for $13.86 per Share in Cash

Aug 28, 2017

Valassis to Acquire MaxPoint for $13.86 per Share in Cash
Acquisition Enhances Valassis Digital’s Targeting, Personalization and Measurement Capabilities LIVONIA, Michigan, August 28, 2017 -- Valassis, a leader in intelligent media delivery, today announced that it has reached a definitive agreement, through its parent company Harland Clarke Holdings, to acquire MaxPoint Interactive (NASDAQ:MXPT), a leading digital marketing technology company. MaxPoint...
Valassis: Now is the Time for a Brick and Mortar Retail Resurgence

Aug 24, 2017

Valassis: Now is the Time for a Brick and Mortar Retail Resurgence
The Environment is Ideal for Retailers to Make a Meaningful Consumer Connection LIVONIA, Mich., Aug. 24, 2017: Valassis, a leader in intelligent media delivery, offers best practices for brick and mortar retailers to succeed in a competitive and consolidating industry. The retail industry is in a state of transformation. Some have coined it the “retail apocalypse,” with many brick and mortar...
Valassis Shares how Franchisees can Make the Most of Corporate Advertising Programs

Aug 21, 2017

Valassis Shares how Franchisees can Make the Most of Corporate Advertising Programs
Casual Dining Groups Integrate Print and Digital, Driving Improved Results LIVONIA, Mich., Aug. 21, 2017: Valassis, a leader in intelligent media delivery, today shares insights on how franchisees can maximize the benefits of corporate-sponsored advertising programs. Ten franchisee co-op groups representing over 400 casual dining locations improved their corporate national direct mail outreach to their...
Feldman Automotive Group Drives Dealership Sales With Valassis Chatbot

Jul 17, 2017

Feldman Automotive Group Drives Dealership Sales With Valassis Chatbot
Detroit-based Businesses Join to Qualify In-market Leads, Generating Approximately 50 Vehicle Sales per Month LIVONIA, Mich., July 17, 2017: Valassis, a leader in intelligent media delivery, has developed a new chatbot, helping Detroit-based Feldman Automotive Group drive vehicle sales, while boosting click-through rates that exceed the auto industry average. Valassis, along with SMART (Strategic Marketing...
New Valassis Data and Analytics Offering Precisely Pinpoints Value Seekers

Jul 10, 2017

New Valassis Data and Analytics Offering Precisely Pinpoints Value Seekers
Consumer Activation Score Identifies Neighborhoods and Markets With Value-oriented Audiences LIVONIA, Mich., July 10, 2017: Valassis, a leader in intelligent media delivery, today launched its Consumer Activation Score, enabling advertisers to precisely target value-oriented audiences and deliver the deals they want to receive. Pairing its industry-leading advanced targeting and data analytics capabilities...
Dads Just as Likely as Moms to Use Coupons, Valassis Study Shows

Jun 12, 2017

Dads Just as Likely as Moms to Use Coupons, Valassis Study Shows
 Savings Influence Dads Along Their Entire Path to Purchase LIVONIA, Mich., June 12, 2017: A consumer study from Valassis, a leader in intelligent media delivery, finds that dads are just as interested as moms in saving money on purchases, and in some cases, their coupon zeal surpasses that of their female counterpart. Parents are more alike than dissimilar when it comes to shopping for traditional...