Published Wednesday, Mar 1, 2017
Seek Alignment, Integrate Data, Invest in Technology
LIVONIA, Mich., March 1, 2017: Valassis, a leader in intelligent media delivery, provides marketers with the keys to leverage technology along with data and analytics in order to precisely target the right consumer, personalize campaigns and strengthen customer relationships.
An increasingly omni-channel world has created both a new opportunity and a challenge for marketers with recent research indicating that 73 percent of consumers use multiple channels during their shopping journey, including online and in-store. And, consumers today are leaving behind traces of useful, untapped data as they research, browse and buy. This, in turn, has increased pressure on marketers to understand and position the data, apply technology and drive strong results.
“CMOs are acting a bit more like CFOs and CIOs than they have in the past. While they’re responsible for brand advocacy and buyer consideration, now they must also focus on investment and technology,” said Greg Green, chief data and analytics officer, Valassis. “Organizations that adopt integrated media strategies and drive powerful insights from the mounds of data at their disposal can expect to come out on top in terms of client satisfaction and loyalty. For example, we are helping marketers do this with Valassis Apio™ which merges thousands of offline audience intelligence data points with real-time consumer data from digital devices to enhance precise targeting, resulting in optimized cross-channel campaigns.”
The large volume of available consumer data has raised the stakes for marketers, forcing them to adopt technology and analytics to further target campaigns. With this paradigm shift in mind, Valassis shares three marketing must-haves:
To learn more about tapping into meaningful campaign data and to see a demonstration of Valassis Apio™ visit our website.
Valassis is a leader in intelligent media delivery, providing over 58,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients’ most valuable shoppers, offering unparalleled reach and scale. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis is a wholly owned subsidiary of Harland Clarke Holdings.