Published Monday, Nov 28, 2016
Further Extending Services to the Small and Medium Sized Business Market
LIVONIA, Mich., Nov. 28, 2016: Valassis, a leader in intelligent media delivery, announced today that House2Home Showcase magazine will join Clipper, the Valassis-owned shared mail brand, further consolidating its presence in the hyperlocal marketing industry. House2Home Showcase magazine operates in the Phoenix, AZ and Sacramento, CA markets. The up-scale home improvement-themed magazine reaches approximately 200,000 high-end homeowners, 12 times a year.
Valassis accelerated its expansion into the local market with the acquisition of Clipper Magazine in late 2015, followed by SuperCoups of Atlanta in August 2016 and Clipper Market Place AZ in Sept. 2016. The acquisition of House2Home Showcase furthers Valassis’ goal of growing its intelligent media delivery across the country.
“By bringing House2Home Showcase magazine into the Valassis family we continue to build upon our local market initiative,” said Wayne Powers, Valassis chief revenue and operating officer. “We are committed to our small and medium-sized business clients and merchants while effectively delivering relevant, local offers to consumers.”
Valassis is a leader in intelligent media delivery, providing over 58,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients’ most valuable shoppers, offering unparalleled reach and scale. As a wholly owned subsidiary of Valassis, Clipper Magazine focuses on local businesses, providing a full range of results-driven marketing solutions that engage consumers every day. NCH Marketing Services is a Valassis subsidiary, and RedPlum® is its consumer brand. Valassis’ signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis is a wholly owned subsidiary of Harland Clarke Holdings.